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Show HN: I invented a caffeinated toothpaste
- Down_n_Out 10y agoInteresting, internationally available by any chance? As in, do you ship to Europe?
- nappy 10y agocould you send me an email at ian@powertoothpaste.com ?We're working out international shipping. If you give me your details, I'm trying to get (most of) it figured out in the next few days.
- Down_n_Out 10y agoHi, thanks, I will send out an email shortly!
- nappy 10y agoI invented the world’s first caffeinated toothpaste - get a rush while you brush! I’m a serial entrepreneur, YCW16. Though it is a simple idea, I went through at least 60 formula iterations before I got the flavor chemistry right. This toothpaste seriously works. I actually had to lower the caffeine content from the original version. Our toothpaste gives you a quick caffeine boost that works as soon as you start brushing, even faster than coffee. (I still drink coffee, just later in the morning) I made version 1 with a hammer in my kitchen. I smashed a caffeine pill into dust in my cast iron pan, mixed it with toothpaste from my bathroom, and I had the first-ever caffeinated toothpaste. It worked. It was a little buggy. Since that point we have raised over $40k on Indiegogo and we’ve shipped over 2,000 tubes of toothpaste so far, all made in the made in the USA. I would love to answer any questions you might have or share any knowledge I’ve gained about plastic/tube packaging, cosmetics regulations, logistics, fulfillment, domestic manufacturing, and shipping physical products in general. I’m not an expert, but I’ve learned a lot. If you want to try Power Toothpaste, I live in the Bay Area, and I’d be happy to meet up and give you a squeeze of my toothpaste. Cheers, Ian
- DiabloD3 10y agoYour website does not contain a list of ingredients, nor do you show photos of your box with government required disclosures on it. You admit that your toothpaste does not have fluoride, but does it contain SLS, propylene glycol, DEA, glycerin, hydrated silica, or artificial sweeteners? If so, please discontinue your product or change your formula. None of those ingredients are safe for use in toothpaste and help cause tooth damage and decay.
- Bartweiss 10y agoWith the comments about "fighting plaque like leading brands", I'm actually curious whether this is legal. I believe the active ingredients disclosure box is mandatory, although possibly it's on the face of the box we can't see. I see that the toothpaste is legal (white-labelled from an approved factory), so this is just a labelling question.
- yuvipanda 10y agoFrom a comment[1] elsewhere in thread, looks like they removed fluoride to avoid higher FDA scrutiny. Not sure what that means for labeling. [1]: https://news.ycombinator.com/item?id=12507965 https://news.ycombinator.com/item?id=12507965
- Bartweiss 10y agoThat may well be the only 'active' ingredient in some toothpastes, since the rest is mostly just a scrubbing aid.
- cheeze 10y agoPiggybacking on this - Have you had any endorsements from dentists or medical professionals that this is safe to use?
- distantsounds 10y agoYeah, my wife can't have SLS in her toothpaste at all. It'd be great to have an ingredients list somewhere.
- huangc10 10y agoI have to be honest, this is a cool idea but after reading some of the comments, it makes sense that more information and health topics/concerns need to be addressed. Although overall, I would much rather just have a cup of coffee (I'm a coffee lover). Maybe market to an industry where it is necessary for someone to be caffeinated right away after waking up (think time sensitive, life / death) and health concerns are more gray area (ie. maybe soldiers can use this during war time). edit, spacing...
- nappy 10y agoI love coffee too. Most of the people who have been buying Power Toothpaste and who enjoy coffee have been reporting that they still have their coffee, but tend to do so later in the morning.
- BorgHunter 10y ago> Power Toothpaste does not contain Fluoride. We know many of you don't want fluoride in your toothpaste. This seems bizarre to me. People don't want fluoride in their toothpaste? Why not? Dentists seem pretty unanimous that everyone should brush twice a day with fluoride toothpaste.
- zzalpha 10y agoYeah. Welcome to a world where beliefs are equivalent to facts. Even real life experiments like this: http://www.cbc.ca/news/canada/calgary/tooth-decay-calgary-fluoride-water-1.3450616 http://www.cbc.ca/news/canada/calgary/tooth-decay-calgary-fl... Are unlikely to dissuade folks given the echo chambers people are encouraged to live in today.
- Raphmedia 10y agoThe popular opinion is that we already get enough fluoride in our water.
- monknomo 10y agoIf you're lucky enough to live somewhere where the crazies haven't defluorinated your water because "you're polluting our pure water with chemicals..."
- coopermor1 10y agoI don't think it's that clear - http://www.ncbi.nlm.nih.gov/pmc/articles/PMC3491930/ http://www.ncbi.nlm.nih.gov/pmc/articles/PMC3491930/
- Drdrdrq 10y agoCrazies or people who actually care about environment? Fluorinating water must be one of the least efficient ways of doing this.
- toomuchtodo 10y ago
- iregina 10y agoHi Ian, cool product! What was it like dealing with cosmetic regulations? And why is toothpaste under cosmetic regulations, rather than healthcare?
- nappy 10y agoThank you! The FDA was created under the Food, Drugs, and Cosmetics Act. According to the law, everything they regulate falls into one of these categories. Sort of an animal/vegetable/mineral thing. Interestingly, toothpaste with fluoride is regulated as a drug, and without fluoride as a cosmetic. Not necessarily a big deal to be regulated as a drug... But as I dug into the regulations, I found it is actually still quite difficult to go through all the hurdles to bring a new fluoridated toothpaste to market. Comparatively, a new fluoridated mouthwash is really easy, just basic stability testing. I actually had to submit a Freedom of Information Act request to get a copy of the testing procedures. They were really something. The document I got back was a scanned pdf of a copy of a mimeograph of a typewriter carbon copy. And the testing quite onerous. They actually required animal testing for any new formulation! Pretty crazy given the well understood process of fluoridating toothpaste. So to get a product release, I'm forgoing fluoride in this version that lets me be a cosmetic. The regulations here are much simpler. There's testing, clean room requirements, ingredient safety stuff, but comparatively much easier, and I partnered with a manufacturer with lots of experience that's here in the United States.
- Broken_Hippo 10y agoWow, just wow. This seems like one of those regulations that could be changed. Obviously the caffeine isn't a flagged substance: It would seem that a simple chemical composition test would be good enough to qualify a toothpaste - since we've done a lot of research on fluoride itself.
- nappy 10y agoThank you! The FDA was created under the Food, Drugs, and Cosmetics Act. According to the law, everything they regulate falls into one of these categories. Sort of an animal/vegetable/mineral thing. Interestingly, toothpaste with fluoride is regulated as a drug, and without fluoride as a cosmetic. Not necessarily a big deal to be regulated as a drug... But as I dug into the regulations, I found it is actually still quite difficult to go through all the hurdles to bring a new fluoridated toothpaste to market. Comparatively, a new fluoridated mouthwash is really easy, just basic stability testing. I actually had to submit a Freedom of Information Act request to get a copy of the testing procedures. They were really something. The document I got back was a scanned pdf of a copy of a mimeograph of a typewriter carbon copy. And the testing quite onerous. They actually required animal testing for any new formulation! Pretty crazy given the well understood process of fluoridating toothpaste. So to get a product release, I'm forgoing fluoride in this version that lets me be a cosmetic. The regulations here are much simpler. There's testing, clean room requirements, ingredient safety stuff, but comparatively much easier, and I partnered with a manufacturer with lots of experience that's here in the United States.
- shiggerino 10y agoDidn't Futurama already do this, or something close to it?
- cokernel 10y agoFuturama had caffeinated bacon and baconated grapefruit.
- c0nsumer 10y agoWhat flavor is your toothpaste? Outside of "Wake up with minty fresh, mentholated breath" there's no flavor specifics mentioned that I could find. So, is the flavor mint-menthol? Which kind of mint? (I personally, somewhat dislike peppermint, really dislike spearmint, but really like fennel toothpaste.) Also, what's the expected amount of caffeine per typical dispensing? How much of that are you figuring gets absorbed during brushing?
- gthtjtkt 10y ago> Also, what's the expected amount of caffeine per typical dispensing? How much of that are you figuring gets absorbed during brushing? Wondering the same thing. He said in another comment that an average-sized 'serving' of the toothpaste contains 80mg of caffeine (roughly half the amount of a small coffee from most chains), but there's no info on how much of that is absorbed when brushing.
- DonHopkins 10y agoHow about some alcohol or THC toothpaste to wind down at the end of the day, too? ;)
- et2o 10y agoSorry to be negative: Introducing a vasoconstrictor to be used everyday topically in the mouth around the gingiva is probably an irresponsible idea. I think you need to do longitudinal animal studies before you can sell this in good conscience.
- nappy 10y agoThe U.S. military has studied the use of caffeinated gum (which has a higher concentration of caffeine and stays in your mouth much longer) and has not seen negative health impacts. I'll upload the studies I have collected to dropbox and post a link later today! Otherwise, I've spoken to a ton of dentists about this and they weren't concerned about caffeine's impact on the gingae.
- jdcarter 10y agoMy first thought was, why this vs. caffeinated gum? I've used the gum for years (look up "military energy gum") and it's perfect. But I don't want it every time I brush. Brushing teeth and wanting a pick-me-up seem like totally orthogonal needs. Pro tip: keep a pack of caffeinated gum in your car. Great for road trips or late nights!
- gthtjtkt 10y ago> Brushing teeth and wanting a pick-me-up seem like totally orthogonal needs. You don't brush your teeth shortly after waking up every morning?
- 1981981991 10y agoI thought you aren't supposed to brush the teeth shortly before eating, especially when drinking stuff like orange juice.
- mod 10y agoNot that guy, but I feel good in the morning.
- 10y ago
- eps 10y agoErm... what was there to actually invent?
- friendlygrammar 10y agoputting two things together to create a new thing is an invention believe it or not
- jasonkostempski 10y agoYou got toothpaste in my coffee! You got coffee in my toothpaste! What!? barf
- nappy 10y agoCaffeine is a really difficult flavor to deal with. It's bitter and metallic. It's masked well with competitive bitter and astringent drinks (coffee and tea) but is more difficult otherwise. Energy drinks taste kind of weird because of the caffeine. I learned a lot about flavor chemistry as I developed the toothpaste and went through somewhere over 60 iterations before I settled on this formula. There were also some process improvements we refined along the way to get it to improve smoothness and texture.
- nappy 10y agoCaffeine is a really difficult flavor to deal with. It's bitter and metallic. It's masked well with competitive bitter and astringent drinks (coffee and tea) but is more difficult otherwise. Energy drinks taste kind of weird because of the caffeine. I learned a lot about flavor chemistry as I developed the toothpaste and went through somewhere over 60 iterations before I settled on this formula. There were also some process improvements we refined along the way to get it to improve smoothness and texture.
- altern8 10y agoI like the idea, and the logo (not the video, though). The problem with your product IMHO is that you need two toothpaste, because besides in the morning you also brush your teeth before going to bed, but you definitely don't want caffeine before you go to bed.
- woolinsilver 10y agoOnly available in the US. 95% of people do not live in the US. I do not live in the US. No-one I know lives in the US.
- allemagne 10y agoI can imagine plenty of valid reasons for not being able to ship a brand new product outside of the US. The author didn't promise anyone that at least 6% or more of the global population could immediately order this product or anything. In any case, most of HN probably lives in the US.
- OJFord 10y ago> In any case, most of HN probably lives in the US. I agree with your main point, it's not up to us where someone sells their product, but I'm not at all sure that most HN users live in the US; I don't have any more evidence than you, I would just assume most are outside.
- blackguardx 10y agoIt is significantly easier to sell many kinds of products in the US compared to other countries with large consumer bases. That isn't always true, but could be the reason. The US has relatively few regulations compared to places like Europe. Few enough that California can introduce new ones that become defacto national regulations.
- nikolay 10y agoThere's no list of ingredients. Anyway, most toothpaste today has glycerin in it, which prevents tooth remineralization. Most toothpaste today also has carrageenan, which also is questionable - including by the WHO. SLS is not without issues either. Most non-natural toothpaste has aluminum. Most natural toothpaste is too abrasive. In general, I wasn't able to find a balanced product all these years - and it's a shame!
- nappy 10y agoPoint very well taken! Thank you for this!! I'm going to update our page with a high quality image of the back of our label with full list of ingredients. Apologies for this omission that in retrospect is so obvious!
- nikolay 10y agoPeople are too picky today, you know...
- Zalastax 10y agoAre you sure that glycerin prevents remineralization? Dr. Schau[1] thinks it's unfounded. [1] http://www.myfamilydentist.ca/glycerin-and-remineralization-of-teeth/ http://www.myfamilydentist.ca/glycerin-and-remineralization-...
- nikolay 10y agoWhy take the risk? There's toothpaste without it and it works just as fine.
- di 10y agoSo, if I want to be able to sleep at night, I now need to buy two types of toothpaste? Folks feeling groggy in the morning should try cutting caffeine out of their diet, not applying it directly to their gums.
- logfromblammo 10y agoIf I feel groggy in the morning, I'm also going to stick with the proven solution of going to bed at a more reasonable time the previous evening. But di and I are in the minority on this, I think. There is definitely a market for people who want to get higher, faster, when the double-shot of espresso doesn't quite do the trick any more, and when crushing up a caffeine pill in a coffee grinder before consuming the raw powder is still a bit too much. So cheers to all you stimulant addicts out there for your new market option. You no longer need to ask a compounding pharmacist to do this sort of thing for you--unless, of course, there are other over-the-counter drugs you might want to take every morning, in imprecisely measured doses.
- xhrpost 10y agoSoap, peanut butter, now toothpaste. 1 and 2 actually make similar sense in regards to a morning routine without coffee. But PB, no idea.
- cokernel 10y agoIt appears that there is a patent (filed 2002, published 2003) on "blended toothpaste formulas and method for manufacture", claiming in part "A toothpaste as defined in claim 1 wherein the stimulant is caffeine". https://www.google.com/patents/US20030147817 https://www.google.com/patents/US20030147817 I don't know how to read patents, so I don't know if this is a relevant patent or not.
- 0xmohit 10y agoToo bad that there isn't option bigger than the family pack. I'd have honestly loved to give my entire city the _power_, but looks like I need to wait. -- Nice site. You have only 7 trackers at the moment.
- bkanber 10y agoHow many milligrams of caffeine per pea-sized serving is there? People who really like caffeine also really want to know how much they're getting. "Medium" cup of coffee could be anywhere from like 30mg to 80mg.
- DanBC 10y ago>The world’s first caffeinated toothpaste I mean, it's not the first, is it? Here's a kid who had the same idea last year: http://www.chicagotribune.com/bluesky/originals/ct-teen-entrepreneurs-in-school-bsi-20150826-story.html http://www.chicagotribune.com/bluesky/originals/ct-teen-entr... Here's one from 2008: http://buzztoothpaste.blogspot.co.uk/ http://buzztoothpaste.blogspot.co.uk/
- rjbwork 10y agoI just tried to find a way to buy another caffeinated toothpaste. I see nothing, though i didn't dig too deep. Seems like it might be the first intended for mass marketing/consumption.
- GFK_of_xmaspast 10y agoI thought the last tech bubble also brought us caffeinated toothpaste.
- methyl 10y agoWhat's the equivalent pure caffeine dosage per 2 minutes of brushing?
- maxblackwood 10y agoWhy?
- Kenji 10y agoWill this be available in Europe??
- andrewl 10y agoI can't help thinking of Fry's first morning in the year 3000. Fry: I'm never gonna get used to the 31st century. Caffeinated bacon? Baconated grapefruit? Admiral Crunch? But I'll probably try it.
- drivingmenuts 10y agoI've always wondered what Bachelor Chow tastes like. Probably chicken. And disappointment.
- eykanal 10y agoI'm having a tough time figuring out whether this is a joke. Who's the target audience? What need are you filling? How are people meeting this need now?
- Splendor 10y agoI was pretty sure it was real until I saw the Pied Piper logo. Now I'm not sure.
- overcast 10y agoSo at night before bed, I need to use a non-caffeinated version? Now I have different tubes, depending on the time of day.
- hundchenkatze 10y agoWell, yes, if you don't want to consume caffeine when brushing at night.
- sidegrid 10y agoIs that a problem?
- overcast 10y agoYes, I don't need time sensitive toothpaste.
- hundchenkatze 10y agoThen this isn't the toothpaste for you.
- koliber 10y agoAt night you will use your Ambien toothpaste.
- a_lifters_life 10y agoAs an avid tooth brusher and caffeine addict I'm struggling to understand why I would want this? Can you elaborate
- antoineMoPa 10y agoBrushing before breakfast seems like a weird idea to me. The mint flavor of the toothpaste would ruin the flavor of what I'd eat and I would need to brush again after. Did all of HN stop eating breakfast after this post? https://news.ycombinator.com/item?id=11753668 https://news.ycombinator.com/item?id=11753668
- gmac 10y agoI believe it's generally the soapy toothpaste ingredients (sodium lauryl sulfate) that mess with your mouth chemistry and make things taste weird for a while afterwards, not mainly the mint flavour. Other kinds of toothpaste (e.g. I sometimes use an aloe vera based one) don't have this problem. And my understanding of the before vs after breakfast teeth-brushing debate is that it doesn't that much matter which you do: do it before, and you clear off the bacteria that have accumulated overnight before handing them a load of food to work on; do it after, and your teeth are cleaner for the next few hours instead.
- alfon 10y agoSo before and after?
- robertcorey 10y agoPeople insist of ingesting caffeine in wildly fluctuating dosages.If you're going to use caffeine, treat it like any other drug and take exacts doses.
- xyzzy123 10y agoLD50 is 75–100 cups of coffee for a 70 kilogram adult... so eating a tube of this can be fatal for adults. Don't leave this where children can find it.
- undersuit 10y agoIf you are afraid of your children eating dangerous amounts of something from a tube, look no further than normal toothpaste.
- xyzzy123 10y agoI believe this statement is short-sighted, and I would strongly recommend child-proof packaging for this product. If a child eats a tube of toothpaste, it's not great for them[1], but eating a significant amount of caffeinated toothpaste would most likely kill them. This is a problem because people don't normally store and secure toothpaste the way they do bleach or pesticides, and also because this product is formulated to have an interesting and attractive taste - i.e, it presents a kind of "attractive nuisance". Ref [1] http://www.poison.org/articles/2015-dec/toothpaste http://www.poison.org/articles/2015-dec/toothpaste "It is unlikely for a child to have anything beyond short-term stomach upset from eating toothpaste. In rare cases, if an excessive amount of fluorinated toothpaste is swallowed, there can be more serious problems. Fluoride can lower the amount of calcium and magnesium in the body. Toothpaste formulated to help with sensitivity contains a second ingredient – a nitrate – that can also cause more serious problems if large amounts are ingested. This is unlikely to occur from unintentional ingestions by children, especially of over-the-counter toothpaste."
- undersuit 10y ago>I believe this statement is short-sighted I'm not saying this caffeine toothpaste is safer than fluoride containing toothpaste just that toothpaste can still cause harm. From what I've read of caffeine overdoses your suggestion of a child-proof packaging is a very good one. A tube of toothpaste might have enough fluoride to kill 30-50 mice, but not necessarily a child. Eating a whole tube of toothpaste is excessive and you should probably seek medical attention if your child does so. The adults who took part in this study[1] should be able to replicate the experiments by eating two tubes of toothpaste. [1] https://toxnet.nlm.nih.gov/cgi-bin/sis/search/a?dbs+hsdb:@term+@DOCNO+1766 https://toxnet.nlm.nih.gov/cgi-bin/sis/search/a?dbs+hsdb:@te...
- sidegrid 10y agoNappy, will you ship to Canada in the foreseeable future?
- RIMR 10y agoI also brush my teeth before I go to bed, so this would just be a huge mistake waiting to happen...
- retox 10y agoMissed a trick with 'Power Paste' I think.
- ravenstine 10y agoI go back and forth on the whole fluoridation issue. I personally think that a proper diet negates any reason to us fluoride, and ingesting it intuitively seems like a bad idea. Not sure if that's rational. But that's why I buy toothpaste containing Novamin rather than fluoride. (strangely, you can only buy it from overseas and they pulled it off the shelves in the US)
- samstave 10y agoI was down voted to hell for saying this in the past, but I'll share it again: One of my dads best friends was head of ALCOA, John Haymaker: Quote: "aluminum production produces fluoride acid - a substance so toxic that we cannot dispose of it... So we began fluoridation of the water because the only place we can store it is in your liver" And for those that toe the line with dental benefit BS: if the government was so fucking concerned with your dental health - why isn't any other medical benefit made free and literally forced upon you like fluoride is???
- hughes 10y agoMaybe you were downvoted because that's totally crazy and cannot generate productive discussion?
- jolux 10y agoThat makes absolutely no sense. They decided to feed it to people as a way of getting rid of it? Why not blast it out into space or bury it in a bunker or any other thousands of easier ways we have to dispose of things than coming up with a conspiracy for having people ingest it?
- samstave 10y agoJesus christ - I am not saying it myself... I am simply stating a FUCKING QUOTE that I recall the head of ALCOA saying to my dad when I was a kid! God HNers... I in no way gave any bias in the relaying of said quote. I cant find him online, but this is his son (Jr.) with whom I used to work with when I was a teen: http://perkinswill.com/people/john-haymaker.html http://perkinswill.com/people/john-haymaker.html
- mattacurtis 10y agoNot sure how you missed out on the opportunity to name it "ToothRush".
- WheelsAtLarge 10y agoIs this for real? I understand people want their caffeine hit but toothpaste seem a bit overboard. If you can't live without it, why not just buy the pills and take a pill each day. https://www.amazon.com/Natrol-Caffeine-200mg-Tablets-100-Count/dp/B000OPV118/ https://www.amazon.com/Natrol-Caffeine-200mg-Tablets-100-Cou... Careful, caffeine can be fatal. I'm surprised it's not regulated.
- efa 10y agoYeah, this is bizarre to me. Kind of like adding an mp3 player to a word processor. Toothpaste has a purpose. If you want caffeine have coffee, tea, Red Bull, 5 hour energy, Monster, expresso beans, caffeine gum, or one of the million other ways to get caffeine.
- freehunter 10y agoSubtract one thing from your list. "Why do you need caffeine gum? If you want caffeine have coffee, tea, Red Bull, 5 hour energy, Monster, expresso beans, or one of the million other ways to get caffeine." "Why do you need Red Bull? If you want caffeine have coffee, tea, 5 hour energy, Monster, expresso beans, or one of the million other ways to get caffeine." "Why do you need tea? If you want caffeine have coffee, 5 hour energy, Monster, expresso beans, or one of the million other ways to get caffeine." "Why do you need coffee? If you want caffeine have 5 hour energy, Monster, expresso beans, or one of the million other ways to get caffeine." So on and so forth. Why do you need one more way to get caffeine in your system? Why not?
- WheelsAtLarge 10y agoHere's a book on caffeine. Interesting light read, if you have any interest on the subject. https://www.amazon.com/Caffeinated-Daily-Habit-Helps-Hurts/dp/1594631387 https://www.amazon.com/Caffeinated-Daily-Habit-Helps-Hurts/d...
- jondubois 10y ago"... We made Power Toothpaste so that when you wake up, you can make your dreams a reality" - This text is placed right next to a blurry photo of the founders. It's very 90s... Cheesy. Our generation is far too cynical for that kind of message. This toothpaste won't make your dreams come true. If anything, it will keep you up all night long and prevent you from dreaming altogether. I do like the tagline "Get a rush while you brush." though.
- roti 10y agoSince drinking coffee is also a main cause of teeth-yellowing; if this substitutes coffee, then it could also be seen as another way of helping to keep teeth whiter?
- kendallpark 10y ago> Beats plaque and tartar buildup like the leading brands It's important to note that it's the actual brushing of teeth that does the heavy lifting. Toothpaste is pretty inconsequential.
- Brainix 10y agoCan't you see? You're not making toothpaste better. You're making coffee worse.
- Johnny555 10y agoDo you have warnings on the tube to tell people that the toothpaste is toxic to children? 80 mg of caffeine at 90 "servings" per tube is 7200mg. The LD50 for caffeine is 150mg/kg, so each tube is enough to potentially kill two 20kb toddlers.
- nappy 10y agoYes, we have a prominent warning on both the tube and the box that reads, "WARNING: For use by adults 18 years and older only. Keep away from children." Additionally, the tube comes shipped with a silver foil tamper-proof seal.
- Johnny555 10y agoNo child proof cap? Sounds like a disaster waiting to happen given that most people keep toothpaste in their bathroom and don't take extraordinary care to keep it away from children as they do with other toxic products. (floridated toothpaste is also hazardous to children, but much less toxic than a tube with over 7g of caffeine)
- bbcbasic 10y agoThe child proof cap would double as a reminder to the adult that they are on the hard stuff! :-)
- kbart 10y ago"two 20kb toddlers." Is that a mistype or do you really measure babies in kilobits?
- ommunist 10y agoHm, that's a steal of my invention of cocainated toothpaste, which I decided not to push on market for ethical reasons.
- tsao 10y agoI'll wait for a competing product that has flour in it.
- corndoge 10y agoI like to snort lines of caffeine off my vanity in the morning; can anyone else with this habit who has tried Power Toothpaste comment on whether it's worth the switch?
- koliber 10y agoCaffeinated toothpaste is so 2016 Q2. I heard there's a stealth startup doing caffeinated toilet paper that will disrupt this market by hitting the customer with a dose of caffeine earlier on in the morning pipeline.
- mikekchar 10y agoSorry man, I'm old. I need the caffeine in order to need the toilet paper, not the other way around ;-)
- meric 10y agoBrush with the caffeinated toothpaste, get a boost with the caffeinated toilet paper.
- freehunter 10y agoGotta re-up.
- ben_jones 10y agoCaffeinated gum is also a big thing. Same idea I think: passive caffeine consumption with the implication that you'll be saving tons of money that would've been spent in coffee shops. But don't most people want to limit their caffeine consumption? I feel like caffeine has an identical mindshare as cigarettes in the '60s: Haha we know it's not great for you but everybody does it, especially business people!'. Not trying to nock your product, it's just whatever I think of when people try to push more caffeine on me. I need more sleep, not more caffeine.
- clishem 10y agowe know it's not great for you [citation needed]
- jimmytidey 10y agoI don't think caffeine has many negative health implications. Although it has certainly wasted my time by leaving me too jittery to work. There is a great cgp grey video on caffeine: http://m.youtube.com/watch?v=OTVE5iPMKLg http://m.youtube.com/watch?v=OTVE5iPMKLg
- koliber 10y agoPlease please please do a nicotine toothpaste! I want to get my ciggy in as soon as I step out of bed.
- fabiandesimone 10y agoHow do I get in touch with you? Can't find an email in your profile.
- matthewmorgan 10y agoSorry, immediately after waking up is not the best time to take caffeine: http://b-i.forbesimg.com/anthonykosner/files/2014/01/besttime4coffee2-i3coffee-jp.jpg http://b-i.forbesimg.com/anthonykosner/files/2014/01/besttim...
- carlob 10y agoThe price comparison is a bit disingenuous IMHO: coffee is $3 only if you buy a latte at Starbucks. Homemade coffee is probably less than a tenth of that even if you use capsules, and a filter coffee can be as cheap as $1. You can also buy 20 g of caffeine in pills on amazon for around $8 compared to your 7.2 g for $15. Why would you compare with something that is effectively the cost of sitting down for half an hour in a clean warm place with toilets and internet? (I'm assuming the cost of actual coffee at starbucks is negligible)
- robzyb 10y ago> I'm assuming the cost of actual coffee at starbucks is negligible And yet takeaway coffee costs me the same price whether its at Starbucks or just a hole-in-the-wall that only do take-away.
- carlob 10y agoLet's disrupt holes in the wall! :)
- thearn4 10y ago> a filter coffee can be as cheap as $1. Cheaper still, instant/soluble coffee is less than $0.10 / cup. Granted, not a very enjoyable cup, but it does the trick.
- freehunter 10y agoWhy do people buy coffee instead of caffeine pills? Why do people buy Red Bull instead of coffee? Why do people buy 5 Hour Energy instead of Red Bull? People like choice.
- wodenokoto 10y ago> We know many of you don't want fluoride in your toothpaste. what? is this some new anti-vac kind of thing? In Denmark dentists are strongly advising against using toothpaste without fluoride. Lena Bay of the Danish dentist school says about toothpaste without fluoride: "... if you insist on using it, then you should only use it once a day and use normal toothpaste with fluoride the rest of the time" and Ole Marker, vice president of the Danish Dental Association says that "There is a large risk of ruining your teeth [if you only use toothpaste without fluoride]" source [in danish] http://politiken.dk/forbrugogliv/livsstil/familieliv/ECE832967/oekologisk-tandpasta-kan-give-huller/ http://politiken.dk/forbrugogliv/livsstil/familieliv/ECE8329...