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"Millennials: Want To Be Discovered" "Gen Z: Want To Work For Success" The graphs are great, but there's a lot of drivel like this. It is a curious combinatio

"Millennials: Want To Be Discovered" "Gen Z: Want To Work For Success" The graphs are great, but there's a lot of drivel like this. It is a curious combination of pessimism (global growth drivers are dying), optimism (Houzz!), hard data, and glittering generalities.

bfstein 10y ago
For what it's worth, that slide comes from a presentation by a university on how to communicate with Millenials/Gen Z. http://www.slideshare.net/Ologie/engaging-and-cultivating-millenials-gen-z http://www.slideshare.net/Ologie/engaging-and-cultivating-mi...
- ghaff 10y ago
  I probably get a PR pitch every other day for some webinar or conference about selling to Millennials or marketing to Millennials or whatever to Millennials. We're definitely at the peak of some sort of Millennial overload.
  - Gargoyle 10y ago
    Millennials are just at their moment in the marketing spotlight. Happens to every generation. As a whole they're at the traditional age when they'd be forming brand affinities which would last a lifetime, so companies are after them. I'm not sure it works that way any more, but I'm also not sure it doesn't.
  - joezydeco 10y ago
    Advertisers are perpetually chasing the 18-35 demographic. This will never change.
  - janfoeh 10y ago
    This might help alleviate the overload a bit, at least while browsing: Chrome: https://chrome.google.com/webstore/detail/millennials-to-snake-peop/jhkibealmjkbkafogihpeidfcgnigmlf?hl=en-US https://chrome.google.com/webstore/detail/millennials-to-sna... Firefox: https://addons.mozilla.org/en-US/firefox/addon/millennials-to-snake-people/ https://addons.mozilla.org/en-US/firefox/addon/millennials-t...
tryitnow 10y ago
That's pretty typical of these reports. I use it mostly to get a sense of where the financial elites think things are going. It's not so much a predictive tool as it is a summary of what people are chit-chatting about in executive suites.
kristianc 10y ago
'Generation Z' are what, 15 now?
- jonstewart 10y ago
  Just a generation of hustlers, mowing lawns and babysitting.
  - moflome 10y ago
    Well they're very active convincing me to buy things for them... and by extrapolation, I assume many other parents or households are influenced by Gen-Z habits today, too. Very distinct from Millennials, and with real purchasing power, globally.
  - miguelrochefort 10y ago
    I'm fascinated by generation Z. I wonder what comes next.
    - jonathankoren 10y ago
      If it's anything like named storms[0], Generation Alpha. I'd also like to go on record as saying that all of the recent generations are just poor imitations to the original letter generation, Gen X. We complained about lack of decent jobs, debt, and emptiness the wealthy, long before you kids, and we did it better music too. You're welcome. [0] http://www.nhc.noaa.gov/aboutnames_history.shtml http://www.nhc.noaa.gov/aboutnames_history.shtml
- mdorazio 10y ago
  Not sure why you were downvoted. It depends on which classification you look at, but yes, the oldest end of Generation Z is still in high school right now. Thus most of the trends you'll see for them are what's popular with the teen and younger demographics.
- e12e 10y ago
  That was my initial thought. The linked slideshow in a sibling comment "cleverly" defines "millennials"[m] as born 1980-1995 (with a 2 year overlap of how it defines "GenX") and "GenZ"[z] as born 1996-2010. I guess that makes 2010-2025 the singularity generation (can be conveniently adapted to mean "those that grew up with the singularity", "those that were adults when the singularity happened" and "the first that lived to see the singularity"). As a side note, I think "GenZ" is also the generation that has grown up with zombies being a mainstream, core mythology. So perhaps it's an appropriate name. [m] http://www.slideshare.net/Ologie/engaging-and-cultivating-millenials-gen-z#16 http://www.slideshare.net/Ologie/engaging-and-cultivating-mi... [z] http://www.slideshare.net/Ologie/engaging-and-cultivating-millenials-gen-z#18 http://www.slideshare.net/Ologie/engaging-and-cultivating-mi...

bfstein 10y ago

For what it's worth, that slide comes from a presentation by a university on how to communicate with Millenials/Gen Z. http://www.slideshare.net/Ologie/engaging-and-cultivating-millenials-gen-z http://www.slideshare.net/Ologie/engaging-and-cultivating-mi...

ghaff 10y ago
I probably get a PR pitch every other day for some webinar or conference about selling to Millennials or marketing to Millennials or whatever to Millennials. We're definitely at the peak of some sort of Millennial overload.
- Gargoyle 10y ago
  Millennials are just at their moment in the marketing spotlight. Happens to every generation. As a whole they're at the traditional age when they'd be forming brand affinities which would last a lifetime, so companies are after them. I'm not sure it works that way any more, but I'm also not sure it doesn't.
- joezydeco 10y ago
  Advertisers are perpetually chasing the 18-35 demographic. This will never change.
- janfoeh 10y ago
  This might help alleviate the overload a bit, at least while browsing: Chrome: https://chrome.google.com/webstore/detail/millennials-to-snake-peop/jhkibealmjkbkafogihpeidfcgnigmlf?hl=en-US https://chrome.google.com/webstore/detail/millennials-to-sna... Firefox: https://addons.mozilla.org/en-US/firefox/addon/millennials-to-snake-people/ https://addons.mozilla.org/en-US/firefox/addon/millennials-t...

tryitnow 10y ago

That's pretty typical of these reports. I use it mostly to get a sense of where the financial elites think things are going. It's not so much a predictive tool as it is a summary of what people are chit-chatting about in executive suites.

kristianc 10y ago

'Generation Z' are what, 15 now?

jonstewart 10y ago
Just a generation of hustlers, mowing lawns and babysitting.
- moflome 10y ago
  Well they're very active convincing me to buy things for them... and by extrapolation, I assume many other parents or households are influenced by Gen-Z habits today, too. Very distinct from Millennials, and with real purchasing power, globally.
- miguelrochefort 10y ago
  I'm fascinated by generation Z. I wonder what comes next.
  - jonathankoren 10y ago
    If it's anything like named storms[0], Generation Alpha. I'd also like to go on record as saying that all of the recent generations are just poor imitations to the original letter generation, Gen X. We complained about lack of decent jobs, debt, and emptiness the wealthy, long before you kids, and we did it better music too. You're welcome. [0] http://www.nhc.noaa.gov/aboutnames_history.shtml http://www.nhc.noaa.gov/aboutnames_history.shtml
mdorazio 10y ago
Not sure why you were downvoted. It depends on which classification you look at, but yes, the oldest end of Generation Z is still in high school right now. Thus most of the trends you'll see for them are what's popular with the teen and younger demographics.
e12e 10y ago
That was my initial thought. The linked slideshow in a sibling comment "cleverly" defines "millennials"[m] as born 1980-1995 (with a 2 year overlap of how it defines "GenX") and "GenZ"[z] as born 1996-2010. I guess that makes 2010-2025 the singularity generation (can be conveniently adapted to mean "those that grew up with the singularity", "those that were adults when the singularity happened" and "the first that lived to see the singularity"). As a side note, I think "GenZ" is also the generation that has grown up with zombies being a mainstream, core mythology. So perhaps it's an appropriate name. [m] http://www.slideshare.net/Ologie/engaging-and-cultivating-millenials-gen-z#16 http://www.slideshare.net/Ologie/engaging-and-cultivating-mi... [z] http://www.slideshare.net/Ologie/engaging-and-cultivating-millenials-gen-z#18 http://www.slideshare.net/Ologie/engaging-and-cultivating-mi...