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I just can't bring myself to feel the author's anger, in any capacity. He wants to position this as a jab against those who build their own PCs, but that is utt

I just can't bring myself to feel the author's anger, in any capacity. He wants to position this as a jab against those who build their own PCs, but that is utterly irrelevant. What percentage of those 600 million five-year-old PCs do you really think are being thoughtfully maintained by modders? Does the author realize that most people do not want the responsibility of maintaining their own hardware? Or that they don't have the knowledge to do so? Allow me to paint a more realistic picture: many of those PCs are junky, dusty boxes, running some outdated version of windows, filled with bloatware and riddled with security issues. Inside them are a bunch of spinning platters just waiting to fail. And when they do eventually fail (due to wear, or a virus, et al), someone's Grandmother is going to be shit out of luck, with no way to get at her email, saved photos, or anything else. A properly configured iPad, leveraging iCloud for device backups, photo backups, email credentials etc, solves all of these problems. And they'll even configure the iPad for you in the store, so grandma doesn't need to know how to do any of it. Do YOU want to be the poor sap attempting data recovery on a failed disk, then realizing that even if you do recover grandma's data, you've still got to go buy a replacement drive, find a copy of windows that grandma knows how to recognize, and install everything exactly as it was before you got there? I've been that guy before, in both a personal and professional capacity. You will eventually fail, memories will be lost, tears will be shed. We must not gloss over the fact that the iOS ecosystem does solve some very real pain points for real people.

neonhomer 11y ago
Those some good points, but if some one is living paycheck to paycheck they still can't afford a new device. Also iCloud backup only does so much data before it costs something, so that could be another additional cost that some people are not going to be able to afford.
- brodney 11y ago
  iCloud backup costs $0.99 for 50GB of space. It's basically free.
  - craigc 11y ago
    $0.99 a month I believe
- Gorbzel 11y ago
  But that's the problem: the good points about hardware quality are objectively true regardless of an end user's ability to afford a replacement or the article author's proclivity to get offended. Things are improving, but many components in a PC are known to eventually give out — the metric for hard drive longevity is literally known as "mean time to failure," batteries have cycle counts, etc. Nor is the gap between quality components and inferior alternatives bridged suddenly because someone heard Phil Schiller say something they didn't like. An $150 Acer trackpad is going to be significantly worse than a $1500 MacBook trackpad. I highly doubt this article gets published if the author had tried to use a 2011 budget PC laptop.
21 11y ago
Windows 10 has cloud storage which it enables by default. While not as smooth yet as a tablet, it's a step towards solving the grandma problem. My mother has an 8 year old computer, and Windows 10 runs just fine on it.
xlm1717 11y ago
>A properly configured iPad, leveraging iCloud for device backups, photo backups, email credentials etc, solves all of these problems. The iPad first came out in 2010. How many of those iPads are still being used? The original iPad can't even run the latest iOS anymore, while you can still load Windows 10 on five-year-old PCs, or many modern versions of Linux. To add to your grim picture, those PCs that came out five years ago were starting to get Windows 7 installed by default. Maybe in the time since, people owning those PCs didn't upgrade to Windows 8 because of the cost, but Windows 10 was released as a free upgrade to Windows 7 users. Either way, Windows 7, 8 and 10 are still receiving security updates, and Windows 7 still looks and feels like a modern operating system. Also, buying a replacement drive and copy of windows will still come out a lot cheaper than buying an iPad, and with an iPad there's no way in hell you're going to "install everything exactly as it was before you got there".
- balls187 11y ago
  > The iPad first came out in 2010. How many of those iPads are still being used? At least 1 that I know of. My moms. Looks antiquated running IOS 5, but it works for her needs (showing other old people pictures of my kid). That said, the Ipad2 released ~1 later, runs 9.3 just fine. Apple screwed up with the first iPad in that regard. They've since corrected that mistake.
  - sitkack 11y ago
    I still use my ipad1 every day, mostly for reading pdfs in goodreader.
  - deleted 11y ago
    [deleted]
- kbutler 11y ago
  I've got an original iPad still in (occasional) use. Kids still play on it. They're frustrated when various apps or app updates won't install, because it's stuck on iOS 5.5 for many years now (since 2.5 years after release), but we've got cheap Android devices that almost always can do what they want. At some point, we'll probably get a newer iPad - almost snagged an iPad mini 2 at Black Friday prices, but meh. No compelling use cases for our too-many-devices-already family. Laptops for most work. Chromebook is really popular for getting school internet stuff done. Android devices and an iPod Touch for entertainment. New iPad would be solidly in the "entertainment" category.
yodsanklai 11y ago
> I just can't bring myself to feel the author's anger I wouldn't go as far as saying that I'm angry or shocked by Phil Schiller comment but I too find it a bit condescending. First, many people are happy with their 5-years+ hardware because it still works. Second, there are people that unfortunately can't afford new hardware (schools, developing countries), and I don't think Apple is in the business of helping them. EDIT: Tim Cook -> Phil Schiller :)
- noobie 11y ago
  >I don't think Apple is in the business of helping them. Exactly why they shouldn't have even brought the "issue" up.
- stepanhruda 11y ago
  *Phil Schiller
curt15 11y ago
Where does the article say anything about building one's own PC? The article positions this as a jab against products built to last, against "well-built" PCs that work "year after year."
craigc 11y ago
You are right that iOS could solve pain points for some of these customers, but then THAT is how Apple should sell people on it. That's what their marketing of old was like. Insulting those people does no one any good. Most likely the people running the types of PCs you speak of do not even know any better. I'm sure a large percent of the PC users are content also. It's not like iOS is some magic piece of software. I've been using it since iPhone 1, and it has really regressed a lot since iOS 6. My parents have trouble doing a lot of things that should be and used to be easy. I have trouble too from time to time. As for me, I am still using a 6.5 year old, 11 inch MacBook Air. I have wanted to upgrade for a year or two now but Apple has yet to give me a compelling reason to do so. It is unbelievable that they have not been able to produce an air with a Retina display in that time. The 12 inch MacBook is the closest they have come, but that has its own shortcomings that have kept me away (no MagSafe, single USB port, keys that barely move when you type on them). The MacBook pros are nice but even the smallest, thinnest one still weighs more than my old air. If Apple had made an 11 inch air exactly the same body as the one I bought over six years ago and added a Retina display I would have bought it immediately. I think if Apple expects people to upgrade every couple years then they should give people more compelling reasons to.
- massysett 11y ago
  "You are right that iOS could solve pain points for some of these customers, but then THAT is how Apple should sell people on it. That's what their marketing of old was like. Insulting those people does no one any good." Marketing of old was "I am a PC" which always left me feeling like the PC guy, not the wise ass Mac guy. Apple has always had this snottiness about PCs, which probably appeals to the hard core Mac audience but is mostly impenetrable to the "I am a PC" guy because he is going to look at the iPad Pro, see it has no keyboard and no mouse and costs however many hundreds, and he's not even going to think of buying it despite whatver snottiness Apple rains out.
- vostok 11y ago
  I used to have an 11" MacBook Air of a similar age. It broke so I was about to buy a new one before I discovered that they still don't have retina displays and have a very small amount of ram. They quoted such a high price for repairs that I was able to purchase a Chromebook with 4GB of RAM and an Intel NUC with 16GB of RAM for the same amount. Both are running Linux, and I'm very happy.
ar0 11y ago
I guess it depends on the interpretation of Phil Schiller's statement. You are basically arguing "for many people an iPad is a better computing device than a PC because there is less that can go wrong with it". Which I think is a very valid point, however it does not hinge on how old these PCs are - your argument works just as well for new PCs without properly configured backups and anti-virus protection. If you read Phil Schiller's statement in this way - "it is sad that many people are using PCs which were better off using iPads" - then one might still disagree, but it is not offensive, especially coming from an Apple executive. :) What the author of the article finds offensive - and which also put me off when watching the live presentation - was the suggestion that using old hardware is "sad". When you read Phil Schiller's statement as "it is sad that many people are still using five-year-old hardware" (which was my first interpretation as well) it really reads like advocacy for blind throw-away consumerism. Which also makes a mockery out of the picture Apple was trying to paint just 30 minutes earlier during the same presentation: That Apple products are built to last so that you do not have to throw them away every other year to replace them with something new because they stop receiving upgrades, their hardware fails, etc. (Which, unlike the author, my experience by the way supports - my old iPhone, old iMac and old iPad still work flawlessly, especially when I compare them to the number of Android / PC devices my friends have already rotated through in the same time period.)
- Aleman360 11y ago
  Not to mention that they had just finished talking about how green their electronics are, then go on to promoting e-waste.
  - sbuk 11y ago
    That segment was detailing how they'll recycle your old kit and even give you money towards a new device for it.
- protomyth 11y ago
  > What the author of the article finds offensive - and which also put me off when watching the live presentation - was the suggestion that using old hardware is "sad". Using old hardware is sad. I work in a depressed area and we constantly fix our students computers. 5 years is a long time on a hard drive and the forced Windows 10 upgrade has been a pain to people on 5 year old hardware. Its fine for technical people, but for the nontechnical that HD failure is devastation. Having your stuff stored on iCloud or the Google equivalent is a life saver. The economics of apps on iOS and Chrome while painful for developers are great for normal people. With the better security and lessened management requirements, these computers make a fairly good replacement case. Technical people often forget what a pain in the butt Windows, OS X, and BSD/Linux are to maintain. Also, the iPads are lasting a fair bit (making for some interesting iPad sales numbers). Chromebooks are viable, and if Apple sold an Apple TV with a keyboard and mouse (or other pointing device) that had Pages, etc., I would recommend that. As is, iPads are fine. Heck, if Microsoft had got their stuff together a Microsoft Continuum[1] style device would be great. Plus, the author is using the "I have an agenda and will be twisting your word" version of a quote. I'm a bit sick of people pulling this stunt since its wall to wall in election coverage. 1) http://windows.microsoft.com/en-us/windows-10/getstarted-continuum-mobile http://windows.microsoft.com/en-us/windows-10/getstarted-con...
marcster 11y ago
The author's comments were more one how Schiller went ahead and phrased his thoughts, which gives insight on what Apple might really think about people who use PCs and just consider them as 'sad'. I might agree that you may be able to do better with upgrading your hardware and buy an Apple product, but as a PC user I'm more likely to be interested in Schiller explaining to me exactly why that would be a good idea and if it's really a good investment for me to do so (for example: by saying what you have said in a more presentable way). But just saying that that is 'sad', and have the audience face palming and applauding because they believe so too just shows how biased everyone in the audience just is. I'm likely to listen/engage if they give valid reasons to switch, not because they call people sad if they didn't use Apple.
SyneRyder 11y ago
I have two 10-year old PCs in active use on my desk right now - both are running Windows 10, one is playing back Netflix right now while I type this on a third (brand new) machine. The kicker? Those two 10-year old "PCs" are actually MacBooks. They still run fine & do everything I need those machines to do - but I had to install Windows 10 on them, because Apple stopped supporting their own hardware. A machine that maxed out at Snow Leopard is capable of running Windows 10... I think that says something about the way Apple now treats its customers.
- Avenger42 11y ago
  Interesting. I have a mid-2011 iMac. I ran Win 7 in Bootcamp for a few years until upgrading to 8.1 last month because Apple said Windows 10 wasn't supported on my machine. Have you had any problems?
  - lanevorockz 11y ago
    Compulsive Lying Disorder ? hehe
    - johnchristopher 11y ago
      Well, I have a better one for you: I am still running windows 7 on an late 2006 iMac. Works like a charm (and better than any version of OSX on it).
  - SyneRyder 11y ago
    I have two issues that can be worked around (this is for the 2006 MacBook 1,1, which requires Windows 10 32-bit). The first is that the Apple Bootcamp drivers refuse to install under Windows 10 due to Apple blocking it - I had to modify the install to bypass the Windows version check. The main glitch is that the backlight doesn't always activate on login. The first Windows logo appears, but at login the brightness is set to zero. I can type in my password, hit enter & then the backlight activates on logging in. So it's just a glitch, but it is annoying, and I wish either Apple or Microsoft would fix it. Otherwise, it's fine and everything else seems to work - Boot Camp Assistant works, and even the Apple Remote works to control volume. I don't think I've tried the webcam though. But I have got Cortana to work (even on a 10 year old MacBook!) and it's been fun calling out across the room to ask it questions. It's a little fiddly to get running, but it definitely works.
snowwrestler 11y ago
Yes, this is the moment in the post when he moves the goalposts: > I also own a desktop PC that’s five years old. I haven’t upgraded that either. Why? Because it’s a desktop PC: I can pull out parts and replace them with newer versions as they age. I don’t need a wholesale upgrade. In the course of 3 sentences the standard went from "upgrade" to "wholesale upgrade", which is of course not what Phil Schiller said. A PC that has had a bunch of new parts installed is not what Schiller was talking about. That said, I largely agree with the author that it was a dumb thing for Schiller to say. It doesn't make any point about the iPad Pro, and it makes Apple look like they are mocking people who can't afford their products--never a good look for any company, and undercuts the "doing good" message the rest of the keynote attempted to deliver.
xauronx 11y ago
I think the "price of being poor" is a thing to be considered here as well. Similar to the boots theory[1], I've seen my mother in law spends hundreds of dollars every year on support with Dell, and other people to keep her crappy old Windows machine running. It truly is sad, to pay someone $300 to fix a machine that's worth less than that but what is her option? Honestly, she would be much better off with an iPad for playing Youtube videos and getting email. [1] https://www.goodreads.com/quotes/72745-the-reason-that-the-rich-were-so-rich-vimes-reasoned https://www.goodreads.com/quotes/72745-the-reason-that-the-r...
- lotharbot 11y ago
  If youtube and e-mail is her use case, she doesn't need that crappy old Windows machine or a new $600 iPad, she needs something like a Samsung Galaxy Tab 4 (about $150) or if the physical keyboard is important, an ASUS Transformer book ($250). There are also Chromebooks from Acer, HP, Samsung, Lenovo, etc. for under $200. All cheaper than the $300 she's paying to repair the old Dell. I think that's a big piece of what makes the original quote from Apple seem so off-putting. They don't create hardware that's at a reasonable price point for people who are struggling with their crappy old Dell and keep paying the guys at Best Buy $300 to keep it running for another year. Your MIL has a lot of good options that she could try, but none of them are from Apple, and they give no indication that they plan to change that.
blktiger 11y ago
I don't think Apple is thinking about the money aspect here. Instead they find it sad because many of these people are missing out on _progress_. Especially with regards to ease of use. Many of these people would be much better served with an iPad than with the PCs that they use now.
- drzaiusapelord 11y ago
  How is replacing an open-ish general computing device with a locked down tablet "progress?" These people have PC's for a reason, because PCs allow them to do so much and are not merely devices to consume media on. Apple very much plays the class warfare card. Lets stop excusing sociopathic corporate cultures.
  - blktiger 11y ago
    Most people don't understand computers and don't want to. They would be better served by a locked down device that they find simpler to understand than a complicated "open" device for the same reason that they don't run Linux or some other open source operating system on their current computer. It's progress because they can do more with an iPad then they can with their current PC because it's more understandable to them.
- gurkendoktor 11y ago
  But then what does the age of the computer have to do with it? Computers haven't changed a lot in the last five years. Someone who would be overwhelmed trying to keep a Windows box from 2011 virus-free would be just as overwhelmed with one bought in 2016. (Am I the only one who thinks of desktop computers when reading "PCs"?)
asveikau 11y ago
> What percentage of those 600 million five-year-old PCs do you really think are being thoughtfully maintained by modders? I read the article and did not get this "modder" subtext into my head anywhere. There is simply none of that there. He is talking about regular people. There is one small blurb about parts being replaceable. So are parts in cars. Not everybody who goes to a mechanic to have a part replaced is a "modder". When my 70-something parents, not techies, have issues with their PC they take it to a local shop and they replace a bad disk or whatever. Maybe you just throw out entire machines when they break but I think you underestimate the extent to which other people, yes regular people, try to avoid that if they can.
ksk 11y ago
Not everyone in the world has access to fast internet. Or even internet that would allow large bandwidth consumption as you are forced to have with iCloud. (not going into the general unreliability of Apple services) Why don't poor people just eat something from the fridge when they're hungry?
vehementi 11y ago
If granny is terrified about an upgrade in Windows versions then it is sure as shit stupid to get her an iOS device.
minusSeven 11y ago
I still use a computer bought 10 years ago. I never upgraded it because I don't need to. It still runs XP but I am fine with it because it works. The author's point is very relevant here. You would take other options if you ever needed one.
carlosnunez 11y ago
+1. To most people, a (computer, laptop, tablet, phone, ...) is a tool. For many, it's a tool that lets them use Facebook/Instagram/Word/Excel; they don't care HOW or WHAT they use as long as it lets them do those things in a way that doesn't slow them down. An iPad Pro is very good at filling in the gaps for MANY MANY people. The only problem with it is that its much more expensive than a second-hand computer (a relatively new Dell refurb with low end, but "good enough" parts, costs ~$400 with a monitor. Same deal with a cheap laptop).
samstave 11y ago
I didn't read any "anger" in the article... I thought the points were well founded. I also like the comments to the article regarding the recycle-ability of the materials Apple uses and their program - however, as I mentioned in another comment, I have had 17 different iPhones and I have no clue what happened to ~15 of them. So I think, in general, we REALLY need to start (I need to start) becoming more conscientious of how we consume personal electronics. EDIT: I just want to point out that your comment is fantastic, and you make great points! I just wanted to state that I didnt perceive "anger" in the OP article.
balls187 11y ago
My son's grandmother (aka my mom) uses a stylus to type on her iPad1. It's quite endearing.
dragontamer 11y ago
For context: a 5-year old PC is running a 2nd Generation Sandy Bridge processor on a Z68 Motherboard. Its actually incredibly relevant today, and is low 10%ish slower than a modern machine. 5 years ago, PCs were running... erm... Windows 7, which has a free upgrade to Windows 10. So... software isn't out of date at all. http://ark.intel.com/products/52214/Intel-Core-i7-2600K-Processor-8M-Cache-up-to-3_80-GHz http://ark.intel.com/products/52214/Intel-Core-i7-2600K-Proc... Making fun of 2nd generation 2000-series i7 owners is... kinda dumb. Really. Just because you iPad users have to upgrade your system every year doesn't mean you get to make fun of reliable work-horses like an Intel 2600k i7 / Windows 7 (free upgrade to Win10) box. Note that Windows 8 is a 4-year old OS (out in 2012). PCs simply have a longer lifespan than iPads. This is a problem of iPads / tablets, not a problem with PCs.
dror 11y ago
In the last 3 months I bought 2 Toshiba 13 inch Chromebook for $300. "A properly configured iPad, leveraging iCloud for device backups, photo backups, email credentials etc, solves all of these problems." but a Chromebook does all of that with close to zero configuration with a device that has a built-in keyboard, and a 13 inch 1080P screen. You do loose the touch interface, but end up paying roughly half of the iPad's price.
- SiVal 11y ago
  So true, and it gets even better. If you have to be the one doing the setup and IT support for Grampa, and he needs maintenance for his Chromebook, you just show him how to reset it. Now HE can do his own maintenance. And if drops it or leaves it on a bus? It costs half and iPad to replace, and the new one is completely reconfigured, software installed, and personal data all ported by...turning it on and logging in. If it's for watching videos or reading, an iPad might be a better choice, but if it's a replacement for a PC for writing your memoirs, responding to email, doing a budget in a spreadsheet, and other basic, productive work, a Chromebook is better.
Falkon1313 11y ago
Perhaps, but the keyboard, mouse, and monitor on an iPad suck compared to even an ancient PC. Nevermind its complete lack of ability to run the software that you've been using for years (or anything that will read your datafiles). Or new software that isn't locked-in to Apple. I'm currently using a PC that's about 10 years old (bought it used a few years ago for super-cheap). Hardware has never been upgraded, maintained, or modded (although it was upgraded from Vista to Windows 7). Only pain point is that the RAM is maxed out for what the motherboard can handle (4GB) and some of the newest software is too bloated for that. So I'll probably replace it this year. But an iPad doesn't seem to solve any pain point. Would it provide more than 32GB of RAM, a better mechanical keyboard, better 24" monitor, better 5-button+scrollwheel mouse, better compatibility with legacy DOS, Windows, and Linux software, better compatibility with modern software? No, it would fail at all of the above. That's why a 10-year old PC is better than a new-model iPad. Go ahead, call it sad and laugh, I have good enough reason to call the latest iPad sad and laugh.
justaaron 11y ago
i get rather upset in reading your comments as you don't acknowledge the active role Apple plays in pushing for more consumption of products that are damaging to our environment to produce and dispose of, that still don't have lifecycle management strategies in place. I have a 2011 13" macbook pro that works fine, but I must remain on Lion for various software versions I own (purchased licenses, some are not upgradeable at all) this means: no XCode past 4.2, which means no iOS dev past 6... Chrome and numerous other apps are no longer supported etc. and when M$ tried to retire WinXP after over a decade of service they were still met with resistance... apple gets away with a lot...

neonhomer 11y ago

Those some good points, but if some one is living paycheck to paycheck they still can't afford a new device. Also iCloud backup only does so much data before it costs something, so that could be another additional cost that some people are not going to be able to afford.

brodney 11y ago
iCloud backup costs $0.99 for 50GB of space. It's basically free.
- craigc 11y ago
  $0.99 a month I believe
Gorbzel 11y ago
But that's the problem: the good points about hardware quality are objectively true regardless of an end user's ability to afford a replacement or the article author's proclivity to get offended. Things are improving, but many components in a PC are known to eventually give out — the metric for hard drive longevity is literally known as "mean time to failure," batteries have cycle counts, etc. Nor is the gap between quality components and inferior alternatives bridged suddenly because someone heard Phil Schiller say something they didn't like. An $150 Acer trackpad is going to be significantly worse than a $1500 MacBook trackpad. I highly doubt this article gets published if the author had tried to use a 2011 budget PC laptop.

21 11y ago

Windows 10 has cloud storage which it enables by default. While not as smooth yet as a tablet, it's a step towards solving the grandma problem. My mother has an 8 year old computer, and Windows 10 runs just fine on it.

xlm1717 11y ago

>A properly configured iPad, leveraging iCloud for device backups, photo backups, email credentials etc, solves all of these problems. The iPad first came out in 2010. How many of those iPads are still being used? The original iPad can't even run the latest iOS anymore, while you can still load Windows 10 on five-year-old PCs, or many modern versions of Linux. To add to your grim picture, those PCs that came out five years ago were starting to get Windows 7 installed by default. Maybe in the time since, people owning those PCs didn't upgrade to Windows 8 because of the cost, but Windows 10 was released as a free upgrade to Windows 7 users. Either way, Windows 7, 8 and 10 are still receiving security updates, and Windows 7 still looks and feels like a modern operating system. Also, buying a replacement drive and copy of windows will still come out a lot cheaper than buying an iPad, and with an iPad there's no way in hell you're going to "install everything exactly as it was before you got there".

balls187 11y ago
> The iPad first came out in 2010. How many of those iPads are still being used? At least 1 that I know of. My moms. Looks antiquated running IOS 5, but it works for her needs (showing other old people pictures of my kid). That said, the Ipad2 released ~1 later, runs 9.3 just fine. Apple screwed up with the first iPad in that regard. They've since corrected that mistake.
- sitkack 11y ago
  I still use my ipad1 every day, mostly for reading pdfs in goodreader.
- deleted 11y ago
  [deleted]
kbutler 11y ago
I've got an original iPad still in (occasional) use. Kids still play on it. They're frustrated when various apps or app updates won't install, because it's stuck on iOS 5.5 for many years now (since 2.5 years after release), but we've got cheap Android devices that almost always can do what they want. At some point, we'll probably get a newer iPad - almost snagged an iPad mini 2 at Black Friday prices, but meh. No compelling use cases for our too-many-devices-already family. Laptops for most work. Chromebook is really popular for getting school internet stuff done. Android devices and an iPod Touch for entertainment. New iPad would be solidly in the "entertainment" category.

yodsanklai 11y ago

> I just can't bring myself to feel the author's anger I wouldn't go as far as saying that I'm angry or shocked by Phil Schiller comment but I too find it a bit condescending. First, many people are happy with their 5-years+ hardware because it still works. Second, there are people that unfortunately can't afford new hardware (schools, developing countries), and I don't think Apple is in the business of helping them. EDIT: Tim Cook -> Phil Schiller :)

noobie 11y ago
>I don't think Apple is in the business of helping them. Exactly why they shouldn't have even brought the "issue" up.
stepanhruda 11y ago
*Phil Schiller

curt15 11y ago

Where does the article say anything about building one's own PC? The article positions this as a jab against products built to last, against "well-built" PCs that work "year after year."

craigc 11y ago

You are right that iOS could solve pain points for some of these customers, but then THAT is how Apple should sell people on it. That's what their marketing of old was like. Insulting those people does no one any good. Most likely the people running the types of PCs you speak of do not even know any better. I'm sure a large percent of the PC users are content also. It's not like iOS is some magic piece of software. I've been using it since iPhone 1, and it has really regressed a lot since iOS 6. My parents have trouble doing a lot of things that should be and used to be easy. I have trouble too from time to time. As for me, I am still using a 6.5 year old, 11 inch MacBook Air. I have wanted to upgrade for a year or two now but Apple has yet to give me a compelling reason to do so. It is unbelievable that they have not been able to produce an air with a Retina display in that time. The 12 inch MacBook is the closest they have come, but that has its own shortcomings that have kept me away (no MagSafe, single USB port, keys that barely move when you type on them). The MacBook pros are nice but even the smallest, thinnest one still weighs more than my old air. If Apple had made an 11 inch air exactly the same body as the one I bought over six years ago and added a Retina display I would have bought it immediately. I think if Apple expects people to upgrade every couple years then they should give people more compelling reasons to.

massysett 11y ago
"You are right that iOS could solve pain points for some of these customers, but then THAT is how Apple should sell people on it. That's what their marketing of old was like. Insulting those people does no one any good." Marketing of old was "I am a PC" which always left me feeling like the PC guy, not the wise ass Mac guy. Apple has always had this snottiness about PCs, which probably appeals to the hard core Mac audience but is mostly impenetrable to the "I am a PC" guy because he is going to look at the iPad Pro, see it has no keyboard and no mouse and costs however many hundreds, and he's not even going to think of buying it despite whatver snottiness Apple rains out.
vostok 11y ago
I used to have an 11" MacBook Air of a similar age. It broke so I was about to buy a new one before I discovered that they still don't have retina displays and have a very small amount of ram. They quoted such a high price for repairs that I was able to purchase a Chromebook with 4GB of RAM and an Intel NUC with 16GB of RAM for the same amount. Both are running Linux, and I'm very happy.

ar0 11y ago

I guess it depends on the interpretation of Phil Schiller's statement. You are basically arguing "for many people an iPad is a better computing device than a PC because there is less that can go wrong with it". Which I think is a very valid point, however it does not hinge on how old these PCs are - your argument works just as well for new PCs without properly configured backups and anti-virus protection. If you read Phil Schiller's statement in this way - "it is sad that many people are using PCs which were better off using iPads" - then one might still disagree, but it is not offensive, especially coming from an Apple executive. :) What the author of the article finds offensive - and which also put me off when watching the live presentation - was the suggestion that using old hardware is "sad". When you read Phil Schiller's statement as "it is sad that many people are still using five-year-old hardware" (which was my first interpretation as well) it really reads like advocacy for blind throw-away consumerism. Which also makes a mockery out of the picture Apple was trying to paint just 30 minutes earlier during the same presentation: That Apple products are built to last so that you do not have to throw them away every other year to replace them with something new because they stop receiving upgrades, their hardware fails, etc. (Which, unlike the author, my experience by the way supports - my old iPhone, old iMac and old iPad still work flawlessly, especially when I compare them to the number of Android / PC devices my friends have already rotated through in the same time period.)

Aleman360 11y ago
Not to mention that they had just finished talking about how green their electronics are, then go on to promoting e-waste.
- sbuk 11y ago
  That segment was detailing how they'll recycle your old kit and even give you money towards a new device for it.
protomyth 11y ago
> What the author of the article finds offensive - and which also put me off when watching the live presentation - was the suggestion that using old hardware is "sad". Using old hardware is sad. I work in a depressed area and we constantly fix our students computers. 5 years is a long time on a hard drive and the forced Windows 10 upgrade has been a pain to people on 5 year old hardware. Its fine for technical people, but for the nontechnical that HD failure is devastation. Having your stuff stored on iCloud or the Google equivalent is a life saver. The economics of apps on iOS and Chrome while painful for developers are great for normal people. With the better security and lessened management requirements, these computers make a fairly good replacement case. Technical people often forget what a pain in the butt Windows, OS X, and BSD/Linux are to maintain. Also, the iPads are lasting a fair bit (making for some interesting iPad sales numbers). Chromebooks are viable, and if Apple sold an Apple TV with a keyboard and mouse (or other pointing device) that had Pages, etc., I would recommend that. As is, iPads are fine. Heck, if Microsoft had got their stuff together a Microsoft Continuum[1] style device would be great. Plus, the author is using the "I have an agenda and will be twisting your word" version of a quote. I'm a bit sick of people pulling this stunt since its wall to wall in election coverage. 1) http://windows.microsoft.com/en-us/windows-10/getstarted-continuum-mobile http://windows.microsoft.com/en-us/windows-10/getstarted-con...

marcster 11y ago

The author's comments were more one how Schiller went ahead and phrased his thoughts, which gives insight on what Apple might really think about people who use PCs and just consider them as 'sad'. I might agree that you may be able to do better with upgrading your hardware and buy an Apple product, but as a PC user I'm more likely to be interested in Schiller explaining to me exactly why that would be a good idea and if it's really a good investment for me to do so (for example: by saying what you have said in a more presentable way). But just saying that that is 'sad', and have the audience face palming and applauding because they believe so too just shows how biased everyone in the audience just is. I'm likely to listen/engage if they give valid reasons to switch, not because they call people sad if they didn't use Apple.

SyneRyder 11y ago

I have two 10-year old PCs in active use on my desk right now - both are running Windows 10, one is playing back Netflix right now while I type this on a third (brand new) machine. The kicker? Those two 10-year old "PCs" are actually MacBooks. They still run fine & do everything I need those machines to do - but I had to install Windows 10 on them, because Apple stopped supporting their own hardware. A machine that maxed out at Snow Leopard is capable of running Windows 10... I think that says something about the way Apple now treats its customers.

Avenger42 11y ago
Interesting. I have a mid-2011 iMac. I ran Win 7 in Bootcamp for a few years until upgrading to 8.1 last month because Apple said Windows 10 wasn't supported on my machine. Have you had any problems?
- lanevorockz 11y ago
  Compulsive Lying Disorder ? hehe
  - johnchristopher 11y ago
    Well, I have a better one for you: I am still running windows 7 on an late 2006 iMac. Works like a charm (and better than any version of OSX on it).
- SyneRyder 11y ago
  I have two issues that can be worked around (this is for the 2006 MacBook 1,1, which requires Windows 10 32-bit). The first is that the Apple Bootcamp drivers refuse to install under Windows 10 due to Apple blocking it - I had to modify the install to bypass the Windows version check. The main glitch is that the backlight doesn't always activate on login. The first Windows logo appears, but at login the brightness is set to zero. I can type in my password, hit enter & then the backlight activates on logging in. So it's just a glitch, but it is annoying, and I wish either Apple or Microsoft would fix it. Otherwise, it's fine and everything else seems to work - Boot Camp Assistant works, and even the Apple Remote works to control volume. I don't think I've tried the webcam though. But I have got Cortana to work (even on a 10 year old MacBook!) and it's been fun calling out across the room to ask it questions. It's a little fiddly to get running, but it definitely works.

snowwrestler 11y ago

Yes, this is the moment in the post when he moves the goalposts: > I also own a desktop PC that’s five years old. I haven’t upgraded that either. Why? Because it’s a desktop PC: I can pull out parts and replace them with newer versions as they age. I don’t need a wholesale upgrade. In the course of 3 sentences the standard went from "upgrade" to "wholesale upgrade", which is of course not what Phil Schiller said. A PC that has had a bunch of new parts installed is not what Schiller was talking about. That said, I largely agree with the author that it was a dumb thing for Schiller to say. It doesn't make any point about the iPad Pro, and it makes Apple look like they are mocking people who can't afford their products--never a good look for any company, and undercuts the "doing good" message the rest of the keynote attempted to deliver.

xauronx 11y ago

I think the "price of being poor" is a thing to be considered here as well. Similar to the boots theory[1], I've seen my mother in law spends hundreds of dollars every year on support with Dell, and other people to keep her crappy old Windows machine running. It truly is sad, to pay someone $300 to fix a machine that's worth less than that but what is her option? Honestly, she would be much better off with an iPad for playing Youtube videos and getting email. [1] https://www.goodreads.com/quotes/72745-the-reason-that-the-rich-were-so-rich-vimes-reasoned https://www.goodreads.com/quotes/72745-the-reason-that-the-r...

lotharbot 11y ago
If youtube and e-mail is her use case, she doesn't need that crappy old Windows machine or a new $600 iPad, she needs something like a Samsung Galaxy Tab 4 (about $150) or if the physical keyboard is important, an ASUS Transformer book ($250). There are also Chromebooks from Acer, HP, Samsung, Lenovo, etc. for under $200. All cheaper than the $300 she's paying to repair the old Dell. I think that's a big piece of what makes the original quote from Apple seem so off-putting. They don't create hardware that's at a reasonable price point for people who are struggling with their crappy old Dell and keep paying the guys at Best Buy $300 to keep it running for another year. Your MIL has a lot of good options that she could try, but none of them are from Apple, and they give no indication that they plan to change that.

blktiger 11y ago

I don't think Apple is thinking about the money aspect here. Instead they find it sad because many of these people are missing out on _progress_. Especially with regards to ease of use. Many of these people would be much better served with an iPad than with the PCs that they use now.

drzaiusapelord 11y ago
How is replacing an open-ish general computing device with a locked down tablet "progress?" These people have PC's for a reason, because PCs allow them to do so much and are not merely devices to consume media on. Apple very much plays the class warfare card. Lets stop excusing sociopathic corporate cultures.
- blktiger 11y ago
  Most people don't understand computers and don't want to. They would be better served by a locked down device that they find simpler to understand than a complicated "open" device for the same reason that they don't run Linux or some other open source operating system on their current computer. It's progress because they can do more with an iPad then they can with their current PC because it's more understandable to them.
gurkendoktor 11y ago
But then what does the age of the computer have to do with it? Computers haven't changed a lot in the last five years. Someone who would be overwhelmed trying to keep a Windows box from 2011 virus-free would be just as overwhelmed with one bought in 2016. (Am I the only one who thinks of desktop computers when reading "PCs"?)

asveikau 11y ago

> What percentage of those 600 million five-year-old PCs do you really think are being thoughtfully maintained by modders? I read the article and did not get this "modder" subtext into my head anywhere. There is simply none of that there. He is talking about regular people. There is one small blurb about parts being replaceable. So are parts in cars. Not everybody who goes to a mechanic to have a part replaced is a "modder". When my 70-something parents, not techies, have issues with their PC they take it to a local shop and they replace a bad disk or whatever. Maybe you just throw out entire machines when they break but I think you underestimate the extent to which other people, yes regular people, try to avoid that if they can.

ksk 11y ago

Not everyone in the world has access to fast internet. Or even internet that would allow large bandwidth consumption as you are forced to have with iCloud. (not going into the general unreliability of Apple services) Why don't poor people just eat something from the fridge when they're hungry?

vehementi 11y ago

If granny is terrified about an upgrade in Windows versions then it is sure as shit stupid to get her an iOS device.

minusSeven 11y ago

I still use a computer bought 10 years ago. I never upgraded it because I don't need to. It still runs XP but I am fine with it because it works. The author's point is very relevant here. You would take other options if you ever needed one.

carlosnunez 11y ago

+1. To most people, a (computer, laptop, tablet, phone, ...) is a tool. For many, it's a tool that lets them use Facebook/Instagram/Word/Excel; they don't care HOW or WHAT they use as long as it lets them do those things in a way that doesn't slow them down. An iPad Pro is very good at filling in the gaps for MANY MANY people. The only problem with it is that its much more expensive than a second-hand computer (a relatively new Dell refurb with low end, but "good enough" parts, costs ~$400 with a monitor. Same deal with a cheap laptop).

samstave 11y ago

I didn't read any "anger" in the article... I thought the points were well founded. I also like the comments to the article regarding the recycle-ability of the materials Apple uses and their program - however, as I mentioned in another comment, I have had 17 different iPhones and I have no clue what happened to ~15 of them. So I think, in general, we REALLY need to start (I need to start) becoming more conscientious of how we consume personal electronics. EDIT: I just want to point out that your comment is fantastic, and you make great points! I just wanted to state that I didnt perceive "anger" in the OP article.

balls187 11y ago

My son's grandmother (aka my mom) uses a stylus to type on her iPad1. It's quite endearing.

dragontamer 11y ago

For context: a 5-year old PC is running a 2nd Generation Sandy Bridge processor on a Z68 Motherboard. Its actually incredibly relevant today, and is low 10%ish slower than a modern machine. 5 years ago, PCs were running... erm... Windows 7, which has a free upgrade to Windows 10. So... software isn't out of date at all. http://ark.intel.com/products/52214/Intel-Core-i7-2600K-Processor-8M-Cache-up-to-3_80-GHz http://ark.intel.com/products/52214/Intel-Core-i7-2600K-Proc... Making fun of 2nd generation 2000-series i7 owners is... kinda dumb. Really. Just because you iPad users have to upgrade your system every year doesn't mean you get to make fun of reliable work-horses like an Intel 2600k i7 / Windows 7 (free upgrade to Win10) box. Note that Windows 8 is a 4-year old OS (out in 2012). PCs simply have a longer lifespan than iPads. This is a problem of iPads / tablets, not a problem with PCs.

dror 11y ago

In the last 3 months I bought 2 Toshiba 13 inch Chromebook for $300. "A properly configured iPad, leveraging iCloud for device backups, photo backups, email credentials etc, solves all of these problems." but a Chromebook does all of that with close to zero configuration with a device that has a built-in keyboard, and a 13 inch 1080P screen. You do loose the touch interface, but end up paying roughly half of the iPad's price.

SiVal 11y ago
So true, and it gets even better. If you have to be the one doing the setup and IT support for Grampa, and he needs maintenance for his Chromebook, you just show him how to reset it. Now HE can do his own maintenance. And if drops it or leaves it on a bus? It costs half and iPad to replace, and the new one is completely reconfigured, software installed, and personal data all ported by...turning it on and logging in. If it's for watching videos or reading, an iPad might be a better choice, but if it's a replacement for a PC for writing your memoirs, responding to email, doing a budget in a spreadsheet, and other basic, productive work, a Chromebook is better.

Falkon1313 11y ago

Perhaps, but the keyboard, mouse, and monitor on an iPad suck compared to even an ancient PC. Nevermind its complete lack of ability to run the software that you've been using for years (or anything that will read your datafiles). Or new software that isn't locked-in to Apple. I'm currently using a PC that's about 10 years old (bought it used a few years ago for super-cheap). Hardware has never been upgraded, maintained, or modded (although it was upgraded from Vista to Windows 7). Only pain point is that the RAM is maxed out for what the motherboard can handle (4GB) and some of the newest software is too bloated for that. So I'll probably replace it this year. But an iPad doesn't seem to solve any pain point. Would it provide more than 32GB of RAM, a better mechanical keyboard, better 24" monitor, better 5-button+scrollwheel mouse, better compatibility with legacy DOS, Windows, and Linux software, better compatibility with modern software? No, it would fail at all of the above. That's why a 10-year old PC is better than a new-model iPad. Go ahead, call it sad and laugh, I have good enough reason to call the latest iPad sad and laugh.

justaaron 11y ago

i get rather upset in reading your comments as you don't acknowledge the active role Apple plays in pushing for more consumption of products that are damaging to our environment to produce and dispose of, that still don't have lifecycle management strategies in place. I have a 2011 13" macbook pro that works fine, but I must remain on Lion for various software versions I own (purchased licenses, some are not upgradeable at all) this means: no XCode past 4.2, which means no iOS dev past 6... Chrome and numerous other apps are no longer supported etc. and when M$ tried to retire WinXP after over a decade of service they were still met with resistance... apple gets away with a lot...