4 ms·
which pretty much all the time, it is the same as the first organic result. if you search for "brand x", the first ad will be a paid link to "brandX.com" and t
by profeta 11y ago
which pretty much all the time, it is the same as the first organic result.
if you search for "brand x", the first ad will be a paid link to "brandX.com" and the first organic result, will be the same, free link.
But that way Google now can get $1 out of my click from brand X. and they are in a really bad position, because if they do not pay, google can show a "Brand Y" link on the ad spot.
it is a win-win for Google, and a Loose-Loose for companies that want users to find them on websearches.
- sheraz 11y agoNot true. Brands can prevent others from marketing on their trademarked terms such as brand name and product names [1]. Unfortunately this is not automatic from Google. Whether or not brands choose to chase this down is on their own time. [1] - https://support.google.com/adwordspolicy/answer/6118?hl=en https://support.google.com/adwordspolicy/answer/6118?hl=en
- IshKebab 11y agoCan you prevent Google from showing your ad if your site is the first organic result anyway?
- sheraz 11y agoJust because your search results show that you are first does not mean they are first for everyone else. You can limit your ads shown by geography, time of time, and some other factors...
- dhimes 11y agoThat's one weakly written policy. I wonder if they even get around to looking into the complaint for the small-spending business. The policy does not obligate them to do so.
- sheraz 11y agoEven when we were spending 50K USD/month on Adwords it was difficult to get Google to answer emails in a timely manner. That said, we were able to get results -- it takes time and a ton of persistence.
- cm2012 11y agoYou can't prevent people from bidding on your trademark terms, you can only prevent people from using the trademarks in the ad copy.
- e12e 11y agoMight not be cheaper to have to do anything (manual) than just pay for the ad.
- profeta 11y agodoesn't help much if most your new users are searching to correct a mistyped brand name (hipmunk? hipmonkey?...)
- knughit 11y agoNo, Companies buy the ad because it pushes the 5th or so organic link off the screen, and doubles their screen space