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Has any foreign chain been able to really take off in Germany?
by werber 11y ago
Has any foreign chain been able to really take off in Germany?
- skrebbel 11y agoFashion chains, plenty of them. H&M, Zara, etc.
- joezydeco 11y agoTJ Maxx operates in Germany under the name TK Maxx for some reason.
- domrdy 11y agoFast food chains
- wink 11y agoI even checked all of the ones I could think of on Wikipedia, and no, I didn't find any. Interesting indeed.
- joezydeco 11y agoIKEA.
- wink 11y agoTrue, but I think werber was referring to grocery stores (or the like).
- skrebbel 11y agoBut that's hardly something unique to Germany then. Off the top of my head, the Netherlands, France, Belgium, Spain, UK, Germany, Denmark, and Finland all have their own set of national grocery store chains, with only very little cross-border movement (Aldi and Lidl are the big exceptions).
- joezydeco 11y agoSPAR is the other exception. https://en.wikipedia.org/wiki/Spar_(retailer) https://en.wikipedia.org/wiki/Spar_(retailer)
- Oletros 11y agoPerhaps the other exception is Carrefour
- krotton 11y agoPoland seems exceptional in this regard - there are local chains here, but they are heavily outmassed by foreign brands, ranging from German LIDL, through Portuguese Jeronimo Martins to French and British franchises. That's probably because of a skewed tax policy favouring foreign companies over locals, which I have a hard time understanding.
- legulere 11y agoOne of the two netto chains is Danish. It's only active in some parts of Germany though.
- usrusr 11y agoAh, the cute dog Netto, always a nice surprise when you come to the north from the south. And not half as weird as seeing wrong-colored Aldis ;)
- woodpanel 11y agoAs some have mentioned, yes. But in general: Why must someone push his brand and store concept into another country, instead of buying/creating a local chain? How often will grocery-buying customers from one country be shopping groceries while on vacation? And would a recognizable brand really leave the customer with an advantage? E.g.: If I were an American in Germany, yearning for Twinkies, which are nowhere to be found in regular stores in Germany, would I or Walmart be really better off, by also-not-finding-them in the German Walmart too?
- raverbashing 11y ago> Why must someone push his brand and store concept into another country, instead of buying/creating a local chain? Exactly because they want to do it their way It's not about foreign people, it's about a different way of doing stuff Walmart may be bad for groceries, but it sells a lot of other stuff, which is an area Aldi/Lidl doesn't touch
- jarfil 11y agoLidl sells plenty of stuff other than groceries, with anything from clothing to telescopes, they just don't stock them permanently. But when they do, sometimes they even beat direct-from-China pricing, by up to a 60%. Which is pretty impressive if you were to ask me.
- raverbashing 11y agoYou're right about this aspect of Lidl But they pretty much don't guarantee availability of anything, it's what's on the shelves (at least on the smaller ones) I guess they beat direct-from-China price by volume and cheaper freight