thsiao

6 ms·

1.
Market Your Startup On a Dime(blogs.wsj.com)
7 points by thsiao 12y ago|0 comments
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by thsiao 13y ago
I'm a VP at start-up, spent 11+ years at big company hiring lots of folks out of college. I look at work experience first, if you actually did real stuff, got real results. Good grades just validate what I see on experience, bad grades
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by thsiao 13y ago
Marketing after product - totally disagree. Today marketing and product is one in the same, no way to tell when one begins and the other ends. Basically what he should have said is start with deeply understanding your target customer, that
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by thsiao 13y ago
I broke my golden handcuffs to join WePay, a fast growing start-up in Palo Alto. I was at my prior company for 10+ years, had lots of unvested stock and guaranteed bonuses...and I was still generally happy. However, I just knew that WePay&#
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by thsiao 13y ago
Bravo! I think being a good manager can be learned but some people seem to just have a knack for it and for others it is definitely learned behavior. Sounds like you fall into the "I've got it" group.
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by thsiao 14y ago
depending on your product, you could get it from different sites like usertesting.com fivesecondtest.com
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by thsiao 14y ago
You rock - can't believe that you brought two new babies into the world at the same time. I've worked full-time with 3 kids the entire time, including at as a senior leader at a start-up. It can be done! My rule of thumb - there are glass b
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by thsiao 14y ago
the beef is against buying your brand keywords. I've always found brand keywords to be the best CPA though - much lower than non-brand. plus, you can cookie returning users and take them out of your conversion calc to see exactly how many n
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by thsiao 14y ago
I've heard that there is also a 3:1 ratio in terms of feedback. People will hear the one piece of critical negative feedback and internalize it if you have also told them 3 positive things
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by thsiao 14y ago
Have you asked her whether she is truly happy either? Maybe she just needs an out too but because of the time she has vested, can't bring herself to do it either...but instead her passion and engagement has waned?
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by thsiao 14y ago
came from a big company, escaped to start-up world but also a marketer. take offense that marketers are the problem here. coders aren't the only ones who get the life blood sucked out of them by too much management. good marketers love to w