sahilpjain

3 ms·

1.
by sahilpjain 14y ago
I'm not saying it doesn't work - just not sure it will remain as effective as it is today or as it was 5 years ago. I think the effectiveness will die down over the next few years. Repetition is definitely how ads succeed (convert). That
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by sahilpjain 14y ago
Good point. Though, I think that really works with physical goods. It definitely works with services (pointing at the massive box billboards) but online is still where you engage the service and the offline presence may become less and less
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by sahilpjain 14y ago
Right. People try to optimize cost per acquisition (actions) by just focusing on their campaign/ads and miss the other half, their landing page(s). Critical in improving overall performance.
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by sahilpjain 14y ago
We're here to please. :)
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by sahilpjain 14y ago
Yup, that's exactly right. Though, there are good goals you can set up to help indicate that you are getting closer. If you set up a Time on Site goal and a Page visits goal, if you notice both of those goals working but no conversion to si
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by sahilpjain 14y ago
Spot on.
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by sahilpjain 14y ago
The relationship between search and social is described at a super high level in the article (which isn't bad). The idea of direct intent (search) and indirect (social). Social seems to do really well for "branding" (aka CPM advertising) wh
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by sahilpjain 15y ago
Awesome - we'd love to hear what you think after you have a play. Feel free to email me directly at sahil@trigger.io if you have any questions. Simplicity is and has always been of huge importance for us. Developers that use our framework t
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by sahilpjain 15y ago
Awesome work Sean! This is going to rock, especially for startups.
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by sahilpjain 16y ago
Crazy and delicious essay.