rfergie

21 ms·

121.
by rfergie 13y ago
"Of the total traffic generated by our ads, over 90% were first-time visitors to Eat24.com" Or a large proportion are browsing incognito. But what a great article!
122.
by rfergie 13y ago
I've always liked "if you don't know where you're going any road will take you there" which is from Lewis Carroll. Interesting to see that he was predated in his sentiments by such a long time
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by rfergie 13y ago
Have chucked the simulation code up on github: https://github.com/richardfergie/split-test-simulator Current things that I think are wrong with it: * Successive tests should not be independent; picking the wrong option
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by rfergie 13y ago
I've been doing some simulations with bandit algorithms. Early results make them look pretty good ( http://www.eanalytica.com/blog/split-test-methodologies-prev... ). However, this result could also be explained by
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by rfergie 13y ago
> I don't see where color scheme, button text or carousel slide order will make a difference if you're selling something someone really needs, is informed about, etc This is true if you are unique in the market of a lot better
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by rfergie 13y ago
SEEKING WORK - NE England or remote * Good at all aspects of paid search marketing; use me to find out if you are getting the most from this channel or if it is claiming credit for results it shouldn't * Onsite SEO; helping large sites
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by rfergie 13y ago
I would say that one of the main benefits of the approach used by the economists studying this is that it completely sidesteps the whole issue of conversion attribution
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by rfergie 13y ago
SEEKING WORK - Remote Online marketing with particular expertise in search (SEO and PPC) and web analytics.
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by rfergie 13y ago
Search and online marketing specialist SEEKING WORK Currently based in Huaraz, Peru so remote opportunities are probably the only feasible option. Skills: - AdWords and PPC (especially for small/medium sized accounts) - Web Analytics
130.
by rfergie 14y ago
Seems like a perfectly cromulent word
131.
by rfergie 14y ago
When I say "brand terms" I mean queries for the site's own brand. For example "washing machines on ebay". I've never seen these keywords not convert well; the question is how many of these people would convert anyway even without the advert
132.
by rfergie 14y ago
I have run similar tests myself for a variety of clients. Some end up with the same result as ebay; brand terms generate sales, but the incremental value of this is not worth the media spend. For others, brand search advertising is a comple
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by rfergie 14y ago
You point about desperation to stay relevant may be correct, but I don't think this has anything to do with the surface reviews. This campaign launched last year before the poor surface reviews came out. http://searchengineland.com/microso
134.
by rfergie 14y ago
That is the point I need clarification on. For a site like freelancer.com (large number of users, entirely online, lifetime value very important) testing and data work very well. So since marketing is growth, isn't this the approach that wo
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by rfergie 14y ago
Question for willix: How is growth hacking for freelancer.com different to good marketing for freelancer.com?
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by rfergie 14y ago
"an expert at programming and solving problems with a computer" These guys are experts at solving problems with a computer. Don't know whether or not they'd be classed as expert programmers
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by rfergie 14y ago
But if you never win and you never quit you're doing something wrong
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by rfergie 14y ago
As others have noted, _trackPageLoadTime is depreciated. However, Google Analytics only automatically samples the page load time for 1% of visitors. To change this call _gaq.push([‘_setSiteSpeedSampleRate’, 100]); before tracking the pagevi
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by rfergie 14y ago
I'd say that is because when you see a structure you already understand written in a new language (e.g. VB) yu can use your existing mental model. But when you meet an entirely new structure, as you say, you are starting from scratch.
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by rfergie 14y ago
As far as I know, GA doesn't have the real time stuff in the API yet. So you only need to update once per day. When you say "all historical data" do you grab everything back to the beginning of time? Or does it depend on what dashboard the
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by rfergie 14y ago
Is Google Analytics on the roadmap?
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by rfergie 14y ago
> It would be truly amazing if a private company was the first to set foot on another planet. "When deep space exploration ramps up, it'll be the corporations that name everything, the IBM Stellar Sphere, the Microsoft Galaxy, Planet St
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by rfergie 14y ago
I'm sure that Google and other large ad networks do this. But I also see small/medium size ecommerce retailers doing "People like you also bought" type stuff. They don't do it as well as Amazon, but sometimes it seems relevant. So I'm curio
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by rfergie 14y ago
When you say "hundreds of millions of impressions" do you mean that literally or are you meaning "a lot of traffic"? If it is the former then I would like some elaboration; my intuition is surprised that the amount of data required would be
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by rfergie 14y ago
A lot of child bullying isn't really for any particular reason. The reason is just an excuse. Had you been Scottish I think you'd have either been bullied for some other differentiating factor or the bullies would have bullied someone else.
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by rfergie 14y ago
Right now I have that feeling you get when you build something you are quite proud of and then someone else comes along and does it far far better for free. C'est la vie I guess. Onto the next thing, whatever that may be
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by rfergie 14y ago
1. Causation ( http://www.amazon.co.uk/Causality-Reasoning-Inference-Judea-... ) 2. The Boardman Tasker Omnibus ( http://www.amazon.co.uk/Boardman-Tasker-Omnibus-Peter/dp/189... )
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by rfergie 14y ago
I thought compressing after encryption was a waste of time because encrypted text shouldn't contain compressible patterns
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by rfergie 14y ago
No, the law is known as the "cookie law" but it is actually the "E-privacy directive" (or something like that). It is quite clear that it is the intent rather than the method that is being regulated.
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by rfergie 14y ago
I did a mixture. Google won technical searches easily. Bing marginally better on the others

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