4 ms·
When you say "hundreds of millions of impressions" do you mean that literally or are you meaning "a lot of traffic"? If it is the former then I would like some
by rfergie 14y ago
When you say "hundreds of millions of impressions" do you mean that literally or are you meaning "a lot of traffic"?
If it is the former then I would like some elaboration; my intuition is surprised that the amount of data required would be that large.
- barry-cotter 14y agoHe is talking about Google. Probably Adwords but maybe other Google properties too.
- rfergie 14y agoI'm sure that Google and other large ad networks do this. But I also see small/medium size ecommerce retailers doing "People like you also bought" type stuff. They don't do it as well as Amazon, but sometimes it seems relevant. So I'm curious about whether hundred of millions of impressions are necessary for this type of optimisation (and that the good recommendations I've seen are just a coincidence - quite possible) or if saying "hundreds of millions" actually just means "quite a lot"