redredredred

5 ms·

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The three lies: Why we can’t have good performance marketing(simontorring.com)
2 points by redredredred 11y ago|0 comments
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by redredredred 12y ago
Thanks for the heads up. I'm quite new here :)
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by redredredred 12y ago
Exactly. Knowing its limitations, and being able to communicate them well to the people you need to convince to succeed in your job, is the right way to go. - Simon
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by redredredred 12y ago
In a perfect world where everyone understands every single data point completely or you don't have to work with everyone else that's completely true. That kind of thinking is however extremely limiting to 9/10 organisations o
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by redredredred 12y ago
Yeah that's exactly the kind of frustrations that I've experienced countless times and hope to get better at combatting by exploring how GA really works and how/where it's limited. Slowly getting there.. - Simon
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by redredredred 12y ago
I think Google Analytics is much better than nothing, and until you reach a certain scale (I used the estimate of ~1 million monthly sessions) I think it's sufficient. What I am mainly arguing is that relying completely on GA for repor
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by redredredred 12y ago
I haven't explored the current functionality for mobile apps, but we're currently working multi-funnel analysis and it's a complete nightmare given that most purchases journeys happen across more than one device. And that&#x2
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The Dangers of the “Google Analytics-Powered Startup”(simontorring.com)
117 points by redredredred 12y ago|47 comments
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by redredredred 12y ago
Yes, however the mechanics for SEM are a bit different because you still have the ability to track which keywords (ads) ended up creating the incremental revenue, an option that has been taken away from SEO's over the past year's
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by redredredred 12y ago
Hey Mike, I love scaling and automating, so my current setup is an Excel keyword opportunity model with the various business metrics described (CR, AOV etc) along with my basic costs for optimizing each keyword or landing page (x dollars fo
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by redredredred 12y ago
I signed up for Spotify Malaysia when I lived there and continue to pay the lower subscription fee now that I am living in Singapore. The only differences are a minor difference in selection and the fact that, for some reason, all my iPhone