pwinter28

14 ms·

1.
by pwinter28 11y ago
Yes, we would use Kickstarter again. It drove a lot of our traffic and the community of backers seems to have a unique cohesion. People on KS know what they are getting in to, and are there to help. It has it's downsides, but in my opi
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by pwinter28 11y ago
It's really important to have a plan for this. We were not prepared and got blindsided and it took basically the whole teams effort for a couple of days before we systematized it. Here is a direct quote from the guy who set up and mana
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by pwinter28 11y ago
This is a common concern amongst all founders I'm pretty sure. It certainly was for us at first. But it shouldn't be. Most people have their own problems to worry about. Obviously it depends on what stage you're at. If you ar
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by pwinter28 11y ago
Great question. Fortunately showerheads are often something that people need more than one of for different bathrooms in their home. So if they like one, hopefully they will buy more. Further to that we have plans for making the Nebia exper
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by pwinter28 11y ago
Build a really great product! We envision improved versions of the shower, and after that other products that use water in the home. The product development cycle is realistically 18-24 before you get something to market, so it is a long ti
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by pwinter28 11y ago
You can learn more about the Nebia shower at nebia.com
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by pwinter28 11y ago
Good question. I'll take this one since we are trying to do all of our manufacturing in the US. I do not think companies have an ethical obligation to manufacture in the US at all. Make the product where you can make it BEST. And you h
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by pwinter28 11y ago
We built up a big email list. Starting with the team we had ~12k emails collectively (team of 6 people). Everyone we had ever emailed. And tiered the emails/frequency. We also did a lot of pilots beforehand and gathered interest from p
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by pwinter28 11y ago
We made our own storyboard, Carlos, my co-founder is very creative and a good storyteller so he crafted the arch of the video. We studied Nancy Duarte's stuff. We worked very closely with our videographer who also put his heart and sou
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by pwinter28 11y ago
I think it depends a lot on the product. If you ask @liseman or Kevin Hale they'll say launch NOW! That was the advice we got. :) In all seriousness I think you obviously need a working prototype, and clear validation that people like
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by pwinter28 11y ago
dan and snake, thanks for your comments. We decided to launch on Kickstarter because we wanted to gauge what the interest level among consumers would be. Furthermore, KS is the best place to gather significant quantities of feedback on prod
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by pwinter28 11y ago
We have added in a secondary mode which does exactly this, offers a more traditional, even forceful feel, yet still uses about 60% less water than a regular shower.