pmcgrathm

5 ms·

1.
by pmcgrathm 3y ago
Contrary to the belief that advertising is less data-driven, the complexity and dependency on feature-rich data sets has increased over time. Redundant targeting sometimes happens due to the ad objective of maximizing expected revenue over
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by pmcgrathm 4y ago
Product management 101; never choose a an objective metric without setting guardrail constraints.
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by pmcgrathm 8y ago
"For users who opt in, Brave can deliver better quality ads, without the risk of personal data leakage. We do this by using local machine-learning to understand the user better, and making local decisions as to which ads should or shou
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by pmcgrathm 8y ago
This sounds like a good fit for a friend of mine, but he'd need some kind of documentation to even consider showing up. Do you have anything about the platform that you're willing to share?
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by pmcgrathm 9y ago
Shooter w/ self-inflicted gunshot wound to the chest. Handgun pulled out of purse.
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by pmcgrathm 9y ago
Per a SWAT officer - his team has not been activated, which means the situation is under control. Apparently an attempted murder/suicide. Female shooter. 10-20 shots fired and multiple people being treated for gunshot wounds. No news a
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by pmcgrathm 9y ago
As someone who is a product manager in the commercialized AI SaaS space, the most important pieces of feedback I would give a new PM here: 1)Don't let your -brilliant- colleagues try to force their -brilliantly complex- solution of a p
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by pmcgrathm 9y ago
They can work in conjunction - In the domain of website optimization, where visitor attributes are often greater predictors of value than website content, a system driven by search space optimization can more easily take into account change
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by pmcgrathm 9y ago
>This is a tragedy of the Internet ad industry. There is a finite amount of eyeballs, and the amount of companies with a substantial money wanting to sell you a face lotion will always eclipse the amount of companies who market unique, r
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by pmcgrathm 9y ago
As someone who has been responsible for a bit north of $1B in profitable, attributable digital ad spend in my career, I can say with conviction that the problem comes down to analytics and misalignment of incentives, NOT the performance of
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by pmcgrathm 10y ago
To be fair (and I am not trying to defend these 'Slick guys'), sometimes there is a lot more happening behind closed doors that a PM might let on. Fights for resources, maintaining a current team, hiring, ownership, etc. Oftentime
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by pmcgrathm 10y ago
Netflix and my current organization religiously practice 360 degree feedback. For my own projects, I practice 360 degree feedback as well. I don't think a team or organization can succeed if employees cannot speak to each other candidl
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by pmcgrathm 10y ago
PM @ a well funded AI startup. Previously PM at Netflix. Management consultant prior. Undergraduate degree in Psychology. Background in marketing/business and customer acquisition. I learned enough programming to automate my marketing
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by pmcgrathm 10y ago
It isn't the ad itself that is causing those streams of requests, but rather the ad technology vendors buying or selling the data from the ad server from which the ad was delivered. Don't blame the publisher or advertiser for not
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by pmcgrathm 11y ago
It is surprising to me that this feels so negative to you. Every large social tech company - Facebook, Linkedin, Twitter, Groupon, LivingSocial (RIP), Tinder - have all used tactics similar to what you label 'dark patterns' to boo
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by pmcgrathm 11y ago
Something as benign as your user agent, previous browsing activity, or individual site cookie can predict income more accurately than a regressional analysis of salary data as compared to twitter themes.
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by pmcgrathm 11y ago
While there are objective indicators in terms of product:market fit, your startup has only failed when you let it fail. Most successful entrepreneurs I know that have had an exit generally were on the 2^nth permutation of the initial set of
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by pmcgrathm 12y ago
We have a great deal in common. I followed a similar path to yours, and somewhere along the way moved into the Advertiser side of the equation, where the potential upside is much higher. Being a solo affiliate these days has been usurped by
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by pmcgrathm 12y ago
$300 constitutes, before taxes, around $550k. This is not unheard of for senior / director level product management or engineering hires at some large tech firms. Do not believe what you read on glassdoor. There are plenty of Googlers
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by pmcgrathm 12y ago
$60/slot from someone that is likely making 5-10X that an hour in their day job via base salary (not including stock grants) is a bit ludicrous. I like the idea, but you really have to charge what the time of these people is worth. On
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by pmcgrathm 12y ago
I've been at NFLX for 7 months now. I agree with much of what Brendan has discussed here in terms of culture. If you are confident in your abilities it really is a great place to be and you really do get to work with some of the bright