nphatak

5 ms·

1. 1.▲
   by nphatak 4y ago

   Hi there! Our products are not meant to whiten the overall skin tone - we are absolutely against bleaching for the sake of whitening the face or body. Our products are made to combat hyperpigmentation - which are targeted dark spots or scar
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   by nphatak 4y ago

   You're absolutely right! Nice article - thanks for sharing
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   by nphatak 4y ago

   Hi there! Are you looking for clinical testing results for our products? Or something else? Just want to make sure I understand what you’re looking for. Thanks!
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   by nphatak 4y ago

   Thanks so much!
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   by nphatak 4y ago

   You are right that skin tone is a continuous spectrum. Dermatologists and skincare experts use something called Fitzpatrick Skin Types, which is a scale from 1-6, 1 being very light skin and 6 being very dark skin: https://www.he
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   by nphatak 4y ago

   Our goal is to provide the safest ingredients that are still effective in fading dark spots and protecting skin from damage. Studies show there are safer options than hydroquinone (azelaic acid, for example), so we have chosen to include th
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   by nphatak 4y ago

   I 100% agree. This is a very nuanced and difficult topic to discuss as a for-profit company. But I'll say this: First and foremost, we want to spread awareness about skin bleaching/whitening practices. This includes its ties to wh
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   by nphatak 4y ago

   > What countries are the highest consumers of skin bleaching products This isn't a ranked list, but skin bleaching is unfortunately popular in India, Japan, Korea, Mexico, Nigeria, Senegal, and many other countries in addition to th
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   by nphatak 4y ago

   That is the plan! We too love the detail and transparency of Paula's Choice!
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    by nphatak 4y ago

    Totally agree there is a much more clear case for mercury being toxic/dangerous..
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    by nphatak 4y ago

    You're totally right! Sunscreen is indeed regulated by the FDA, but things like acid serums, exfoliators, creams, cleansers, and lotions are not. Our concerns about lack of regulation are two-fold: (1) That products that contain very
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    by nphatak 4y ago

    Sounds like it will work great for you!
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    by nphatak 4y ago

    Hi there! Traditionally, skin bleaching products contain mercury, hydroquinone, and steroids. Mercury is a toxic heavy metal. Hydroquinone in particular has been banned from OTC products - see article here for some of the reasons why: http
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    by nphatak 4y ago

    Thank you for asking great questions :)
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    by nphatak 4y ago

    I hear you and appreciate the candid feedback!
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    by nphatak 4y ago

    Hi all! I hear you - we certainly don't want to be a brand that wants to alter anything naturally unique about your skin (like freckles). Our products are more so meant to target acne scars, melasma (which occurs post pregnancy), dark
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    by nphatak 4y ago

    Thank you! And we are referring to the Fitzpatrick Skin Types, which are definitely not well-known. Great tip to clarify this better in our messaging. Some more about Fitzpatrick Skin Types: https://www.healthline.com/health
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    by nphatak 4y ago

    You're absolutely right - there are plenty of companies out there targeting POC and claiming to have the best ingredients and dermatologists. Once big differentiator is how we've curated the product line. We are both analytics peo
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    by nphatak 4y ago

    Your wife sounds amazing! Last summer, Madhu and I tried to mix our own dark spot serum, and it turned into a rubbery clump. We learned two things: 1) The power of stabilizers and emollients, and 2) That we should probably bring on some qua
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    by nphatak 4y ago

    Love these questions! Regarding zinc oxide, the limits in the US, Canada, and Europe are 25% Zinc oxide in any product (to avoid toxicity) and we are at 17%, which allows us to stay well under that limit, but still get the SPF 30 claim. You
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    by nphatak 4y ago

    You're absolutely right and we have considered skincare products for men! A lot of our language is women-focused because they are still the majority of the skincare buying audience. But fun fact - skincare for men is one of the fastest
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    by nphatak 4y ago

    That is a great question! There is definitely some variation to what will work on very dark skin versus more medium skin. Getting a prescription solution from a dermatologist is usually the best way to get something very custom to your spec
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    Launch HN: Lion Pose (YC W21) – Safe and effective skin care for people of color

    118 points by nphatak 4y ago|65 comments