nicklafferty

13 ms·

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by nicklafferty 6y ago
Google automatically refunds advertisers for fraudulent clicks each month. It's not a lot (maybe $1,000 refund on an account that spends $600k to 800k/month), but it's a line item on the invoice for sure. You have to trust th
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by nicklafferty 6y ago
Almost entirely on search! I'd say 85% search, 10% Gmail ads, 5% Youtube.
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by nicklafferty 6y ago
This is spot on! When I first transitioned those campaigns from eCPC to tCPA there was a big learning period. As the campaigns scaled and collected more data the actual CPA started aligning closely with the target CPA, but it took some time
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by nicklafferty 6y ago
It depends what ad platform you want to learn. Google has a great learning series here: https://skillshop.withgoogle.com/ If you want to learn Google Ads I'd recommend getting certified for Search, Display, and Shoppin
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by nicklafferty 6y ago
You're right to be skeptical! There's no mystery behind this curtain, just a guy who spent a bunch of money on advertising and wanted to write about it. My unlimited budget was strictly tied to profitability. Being profitable was
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by nicklafferty 6y ago
Thanks for sharing your thoughts! That hasn't been my experience, target CPA was absolutely the driver of both volume and profitability for that business. You have to know how to work the algorithm and feed it the correct data. I was d
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by nicklafferty 6y ago
Gmail ads show up in the promotion tab! If you have a unified inbox you won't see any ads.
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by nicklafferty 6y ago
70% of Google's revenue is from their ads, so a lot of people click on them. The HN audience is a very small minority :) https://www.statista.com/statistics/266249/advertising-reven...
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by nicklafferty 6y ago
Author here and I think you're spot on! We had a tight focus on ROAS and overall profitability for those campaigns, and optimized based on that. Sure, there are companies that can waste millions of dollars on ad spend, but the company
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by nicklafferty 6y ago
Hey there, thanks for your comment! You're totally right to be skeptical. I didn't include any numbers on ROI for 2 reasons: - This was my previous job, and I don't have the data anymore :) - I don't want to reveal numbe
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by nicklafferty 6y ago
Hi everyone! Author here. I'm humbled that someone felt this was HackerNews worthy, really unexpected! I'll do my best to respond to comments, but if I don't get to yours feel free to drop me an email, link is on the website.