mdcrowcroft

4 ms·

1. 1.▲
   by mdcrowcroft 4y ago

   Do you have any stats to prove that? Not saying you're wrong, I'd just love to know what percent of sales are B2B.
2. 2.▲
   by mdcrowcroft 4y ago

   Is it known what proportion of mac sales are B2B? I wonder with all the talk of layoffs, cost-cutting, and chasing short-term cashflow if we're seeing most businesses say to themselves 'let's just get one more year out of the
3. 3.▲
   by mdcrowcroft 4y ago

   This is a really beautiful way to explain this kind of thing in software. When I got to this bit "I work on multi-team task management software", it really made me think though. So much thoughtful design talent exists, and we&#x27
4. 4.▲
   by mdcrowcroft 4y ago

   The 'intended audience' the book is written for is for the C-suite/business execs where marketing as a part of business has lost a lot of credibility which is why is serves as a good research based foundation to marketing. Yo
5. 5.▲
   by mdcrowcroft 4y ago

   I think one big difference between learning marketing vs learning software engineering is the lack of a feedback loop when you start out. If you want to learn marketing properly, it's worth thinking of marketing tactics and marketing s