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mattfm
searching PlanetScale…
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by
mattfm
6y ago
There is some evidence that big companies (e.g. Ebay) were not wisely spending millions of dollars on Google search ads. Blake, Nosko & Tadelis, 2015. "Consumer Heterogeneity and Paid Search Effectiveness: A Large‐Scale Field Exper
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by
mattfm
7y ago
"Graphics like these need to be read closely and carefully. Only then can we grasp what they're really saying." A cone showing the likely paths of the storm's eye seems like the incorrect graphic to communicate to the pu