jsonne

33 ms·

301.
by jsonne 9y ago
Most point of sale software is incredibly fragmented down to hyperspecific use cases. A former company I worked with was partnered with a POS software that was made to service plane re-fueling stations for regional airports if that gives yo
302.
by jsonne 9y ago
I think it's just general cynicism. Most people, despite us being in the startup space, tend to put down or dismiss those with huge ambitions.
303.
by jsonne 9y ago
Yeah so I'm working on a pickup meal kit company and that's true. Over half the cost of a meal kit is tied up in last mile logistics. I have yet to see a company not offer door to door delivery, but in my mind that's only 1 p
304.
by jsonne 9y ago
First to market is a tactic and potentially an advantage, but it isn't the end all be all of whether or not you'll be successful.
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by jsonne 9y ago
I would say this sort of thing goes well beyond gender and even "demographic" preconceived notions. I'm a freelance marketer and since I've had success in paid social in the past I am now the "paid social" guy
306.
by jsonne 9y ago
Are you open at all to marketing roles in Denver or is it strictly engineering?
307.
by jsonne 9y ago
You assume that everyone working for a tech company is a 6 figure programmer. There are plenty of secretaries, social media coordinators, sales people etc. That likely make less than what a sanitation worker, cop firefighter, etc. make. It
308.
by jsonne 9y ago
I'm no biologist or scientist of any sort, but it seems this is a problem with all apex predators to some degree. You get to the top of the food chain by adapting to and being highly reactive to short term and catastrophic risk. Once y
309.
by jsonne 9y ago
I'm a marketer and I read HN daily. I don't think this is as insular a community as it once was.
310.
by jsonne 9y ago
This is likely unpopular, but this makes my job exponentially easier. The number of "What is that click worth" questions to us data driven marketing folks by small businesses effectively closes off a lot of us that focus primarily
311.
by jsonne 9y ago
Now I may be being cynical, but as an advertiser, couldn't this project be just as easily an attempt to backwards construct targeting by competitors of companies and politicians?
312.
by jsonne 9y ago
SEEKING WORK We're a small team (2) of growth marketers based out of Denver, CO that work on a performance basis taking a percentage revenue instead of an hourly or per project fee. We've worked with Unicorn startups, taken folks
313.
by jsonne 9y ago
I think they hit on a real tension, but their interpretation of what is needed is wrong. The shift I think we need to see is management as "doers" rather than everyone being able to do everything. That is middle management needs t
314.
Your Obsession with Metrics Is Killing Your Marketing(analytics.sonnetaylor.com)
1 points by jsonne 10y ago|0 comments
315.
by jsonne 10y ago
I'm aware that it's possible to buy ads both based on content in placements rather than audience based targeting, but the latter is much more pervasive on digital and the former typically requires larger budgets and know how that
316.
by jsonne 10y ago
This is such a manufactured controversy. Most modern advertisements are based around audience rather than content. If brands are so uncomfortable with the content their customers are consuming perhaps they should consider either new custome
317.
by jsonne 10y ago
I agree with them for not removing this person. Twitter should be a free speech platform. Unfortunately they've proven remarkably inconsistent in the application, and people on the right are going to call this hypocritical. While it
318.
by jsonne 10y ago
I think this is a good example of how optimizing for the power user, at a large scale, can actually be detrimental.
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Gorsuch’s Twitter Is a Ghost Town, or Why Donald Trump Has a Messaging Problem(digital.sonnetaylor.com)
1 points by jsonne 10y ago|0 comments
320.
by jsonne 10y ago
It's ambitious and I wish them the best of luck. However, as someone who has worked in the space, they're going to run into a very real problem that the textbook industrial complex maintains its stranglehold because of the very re
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by jsonne 10y ago
Absolutely. Feel free to reach out if you want any in depth advice. (Email is in my profile.)
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by jsonne 10y ago
Your media mix will likely shift, but you'll still be paying Facebook, Google etc. as well. Btw take a look at Twitter if you aren't already. I've had good results there.
323.
by jsonne 10y ago
I would encourage you to think os engineering as a necessary but insufficient state for a company to thrive. At the end of the day you still need a functional product that solves a real problem in a novel way. Even the best marketer in the
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by jsonne 10y ago
"It makes me wonder though, if instead of looking at entrepreneurship from the software development side of things, maybe instead I should be trying to build a marketing and advertising agency that builds software." Many people do
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by jsonne 10y ago
"The Google user has a problem and is actively seeking a solution; the Facebook user fits what you believe is the demographic profile of someone that might be interested in your product." That's all well and good, but at the
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Basic Income and the Future of Marketing(jeromysonne.com)
2 points by jsonne 10y ago|0 comments
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by jsonne 10y ago
Fringe libertarians that believe that large swaths of the constitution, and thus many modern laws, don't apply to them. A common calling card is seeing a car with a sign that says "not for hire" as they make a distinction bet
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by jsonne 10y ago
Thank you very much for writing this. The staggering smugness I saw, and continue to see, from Reddit threads about how people that voted leave most be slack jawed morons who don't even know what the EU is made me really frustrated. Ap
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by jsonne 10y ago
I'm a digital advertiser here, and I largely agree with your sentiment with one caveat. A good amount of the inventory for programatic video and display is just straight up bots. In some cases it even approaches 50% of inventory that j
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by jsonne 10y ago
It is. DNA Traceback is a huge deal in the beef industry.

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