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This is such a manufactured controversy. Most modern advertisements are based around audience rather than content. If brands are so uncomfortable with the conte
by jsonne 10y ago
This is such a manufactured controversy. Most modern advertisements are based around audience rather than content. If brands are so uncomfortable with the content their customers are consuming perhaps they should consider either new customers or new products.
- flukus 10y agoOn that note, how much neo-nazi propaganda would I have to watch in order for advertisers to avoid me?
- syrrim 10y agoThey never would. Unless somebody decided to make public that they were advertising to neo-nazis. Only then do they have to go into damage control.
- bmon 10y agoWhy is this? Is it because it is easier to categorize users as opposed to content, or do ads perform better when targeted to specific audiences? If I had to guess I'd think that audience targeted adverts would perform better, but here we have a large amount of companies upset that their adverts are appearing next to specific content.
- etherealG 10y agoyou're wrong, advertising targeting factors both these things.
- jsonne 10y agoI'm aware that it's possible to buy ads both based on content in placements rather than audience based targeting, but the latter is much more pervasive on digital and the former typically requires larger budgets and know how that your average advertiser doesn't possess.