jessefrederik

3 ms·

1. 1.▲
   by jessefrederik 7y ago

   Thanks a lot! :-)
2. 2.▲
   by jessefrederik 7y ago

   I agree that advertising as a whole might be a bubble. In fact, my next piece is about TV advertising which is arguably worse. See: https://papers.ssrn.com/sol3/papers.cfm?abstract_id=3273476 I do think it's more
3. 3.▲
   by jessefrederik 7y ago

   This is an empirical question. I suggest you read the research I cite. For Facebook: https://www.kellogg.northwestern.edu/faculty/gordon_b/files/... For display ads: https://www.aeaweb.org/con
4. 4.▲
   by jessefrederik 7y ago

   Hi this is the author of the article. You're just making the exact mistake this article is about: you assume people who click on your ad and then buy something, bought something BECAUSE of your ad. From the article: "Suppose Luigi
5. 5.▲
   by jessefrederik 7y ago

   Hi, I'm the author of the article, and I don't assume all online advertising is Google search. I also cite research on display advertising (meta-study of 432 display experiments on Google): https://www.ssrn.com/abs