jegolden1

3 ms·

1. 1.▲
   by jegolden1 2y ago

   The reason is that there is tons of money still flowing, because accounting is an industry that is easy to pitch to an investor in 2024. 1. It touches everyone 2. Everyone finds it annoying 3. Everyone thinks they pay too much 4. AI (still
2. 2.▲
   by jegolden1 2y ago

   And fourth maybe don't name and shame the poor salesperson.
3. 3.▲
   by jegolden1 2y ago

   Tracks with what I've seen from other companies that tout their accounting AI/automation. Never measures up .I was never a customer - did Bench overpromise to their customers directly? They always struck me as the most human from
4. 4.▲
   by jegolden1 2y ago

   Q - is it that the strategy was at odds? Or was it that the software wasn’t good enough yet, so expensive bookkeepers were required to supplement?
5. 5.▲
   by jegolden1 2y ago

   Accounting startups that rely on automation are doomed to fail. Customers demand perfect accounting at automation-reflective prices. It’s just not possible. Check out story of scalefactor.