jeffreyrusso

9 ms·

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by jeffreyrusso 16y ago
This leaked data from June 2010 gives some interesting insight into the distribution of AdWords account sizes... http://searchengineland.com/googles-top-adwords-advertisers-... I work on accounts of varying sizes, approaching $1M/month. A
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by jeffreyrusso 16y ago
This is a viable concern, but it applies to pretty much any activity a startup can engage in. There are a lot of paths to revenue you can choose to take, and maybe over-optimizing is an easy one to be led down, but I don't think that this i
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by jeffreyrusso 16y ago
Link building and social media optimization aren't necessarily spam activities (but I can see why you might correlate the two; there are a lot of shady link building operators out there and a lot of social media charlatans, for lack of a be
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by jeffreyrusso 16y ago
I've seen view through do some pretty amazing things first hand. It depends very heavily on the advertiser and the vertical, but in some cases it's astonishing what a few million dirt cheap impressions can do to drive sales through other
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by jeffreyrusso 16y ago
Google purports to do something similar on its display ad network - they call it "smart pricing". If it's a low quality placement that is "unlikely to produce an actionable business result" (their words), the CPC an advertiser pays is lower
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by jeffreyrusso 16y ago
I agree that it's important to distinguish between the different types of content everyone is registering grievances against... Scraped content and empty directory pages (that washing machine reviews page that has nothing more than an H1 an
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by jeffreyrusso 16y ago
The last official comment on anything related to this was a vague mention that resources had been taken away from the search quality team to work on other projects, but that they would be refocusing on search quality in the near future. Not
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by jeffreyrusso 16y ago
Good question. There are a handful of employer review sites out there that have real review content, but on the ones I've seen it is often hard to discern the angry rants from the legitimate grievances.
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by jeffreyrusso 16y ago
I honestly sympathize. It's a horrible thing to be blindsided by something like this when it's a main source of income. The approach Google took was cold and heartless, that goes without saying. All that being said, I can understand why th
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by jeffreyrusso 16y ago
Very important point. Driving increases in CTR is a million times easier than driving increases in actual conversion rate. While the author mentioned that they saw "similarly impressive" increases in conversion, that isn't the norm. In a lo
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by jeffreyrusso 16y ago
Glen Greenwald's salon.com piece on this is also a worthy read; it discusses the irreversible physical harm to the brain these conditions have probably already caused Manning. They also have him on a steady dose of antidepressants... All th
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by jeffreyrusso 16y ago
Wow. I'm a total search geek and I missed this one. Radian6 has a similar feature, but that's the only place I've ever seen something similar.
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by jeffreyrusso 16y ago
This was an artful response. Google took what was essentially a piece of negative press from the New York Times and used it as an argument against the call for transparency in the algorithm that so many major media sources are pushing for l
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by jeffreyrusso 16y ago
I have a hard time believing that image search is any kind of a bellwether on the state of Google.
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by jeffreyrusso 16y ago
Nick Fox (Google's AdWords Product Manager) broached the topic of a keywordless ad system in late 2009, and there is word that some larger advertisers have been invited to private alphas. I think Google is acutely aware that a keyword based
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by jeffreyrusso 16y ago
Google isn't some "great equalizer" that ranks content purely on its merit. There is an entire economy working behind the scenes that determines which pages end up at the top of the search results. On top of that, there are a huge number of