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iambenjones
searching PlanetScale…
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iambenjones
8y ago
Just a note of response here: We did put our name on it--there was a landing page with details on the aims of the research, the methodology used, etc. It included contact info, and we responded personally to any and all questions. Ben (the
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iambenjones
8y ago
Hey--This is Ben--I did the research. We used a survey-based tool called Brandlift that measures post-exposure lifts in recall and favorability against control audiences using a defined competitive set. The tool automatically separates out