freese

7 ms·

1. 61.▲
   by freese 10y ago

   1) You need to keep it frozen, right? That makes it a lot more complicated + probably issues with the colloids (we experienced that at one point) 2) The bigger challenge is actually brewing large amount of ristrettos/espressos, not nec
2. 62.▲
   by freese 10y ago

   Working on it. They're all really bad, and I'm pretty confident we can make something a lot better.
3. 63.▲
   by freese 10y ago

   These are all great - thanks! Although we don't advertise it on the website you can always email me and we can figure out something in terms of orders ;)
4. 64.▲
   by freese 10y ago

   Thanks for pointing all these out! Agree that the order process is a bit lacking. We just hired our first engineer to work on it. We're currently using Shopify + a bunch of apps since our focus has been the hardware (brewing + coffee).
5. 65.▲
   by freese 10y ago

   Yup. In theory making good instant coffee is a pretty simple idea but I can tell you that if I knew what I know about the process I'm not sure I'd start this business all over again.
6. 66.▲
   by freese 10y ago

   Even though I own pretty much every coffee brewing device I use Sudden at home every morning. It's just so much easier. It's never going to be better than a really well brewed coffee but it's just sooo easy and still really s
7. 67.▲
   by freese 10y ago

   I totally get that we have a high barrier of entry. We tried lowering it last year when we offered one-off purchases. However, that just doesn't work with our current user acquisition model. Even if we get a lower number of subscribers
8. 68.▲
   by freese 10y ago

   Thanks for the comment! I hear ya. We're considering retail as an option in the future. Right now the subscription simply is the business model that makes sense for us - our current margins are too slim for retailers.
9. 69.▲
   by freese 10y ago

   We started by targeting "coffee snobs" but we're now realizing that they indeed are not the best segment for us. We're shifting our focus toward more everyday coffee drinkers who are still interested in great coffee. Edi
10. 70.▲
    by freese 10y ago

    True - good point.
11. 71.▲
    by freese 10y ago

    Yeah, mainly hardware now. We just hired our first dev (and are still looking for a VP Eng!) and have some software stuff coming up. First we're working on making the ordering process better and building tools for our subscribers. Here
12. 72.▲
    by freese 10y ago

    Do you mean the equipment we use to brew and dehydrate the coffee? We use CIP process for all the equipment - there's definitely no mold growing in any of our equipment. For brewing - just add the powder to water or milk, no need for b
13. 73.▲
    by freese 10y ago

    Totally hear that. The tubes are recyclable and we are testing a programme where folks can send the back to us for re-use.
14. 74.▲
    by freese 10y ago

    Yeah we definitely won't be able to beat that price. Would you buy a Sudden three-in-one with cream and sugar if there was that option?
15. 75.▲
    by freese 10y ago

    We have a trial option available here: 2 cups for $6: https://www.suddencoffee.com/?trial=true
16. 76.▲
    by freese 10y ago

    Good questions! Most people working in these cafes can't afford to live in the city - most baristas in SF seem to live in the East Bay. A lot of people are still able and willing to pay $3-4 for a cup of coffee so instead of going to S
17. 77.▲
    by freese 10y ago

    Happy to get you a one-time order - just email me
18. 78.▲
    by freese 10y ago

    Email me and I'll hook you up with a one time order!
19. 79.▲
    by freese 10y ago

    Good point. It's a work in progress, and we're exploring what's the best model. You can always order me by emailing us. We just saw that having a one-off model completely cannibalized our new subscriptions. Email me if you wa
20. 80.▲
    by freese 10y ago

    Thanks for the suggestion! We're exploring what we can do here. Ideally we'd love to make sampling really easy & inexpensive but with our current costs it's simply not feasible right now.
21. 81.▲
    by freese 10y ago

    We're sending 300 tubes to a guy who's a big fan. He'll send those out to his buddies who are deployed around the world. Really excited about this! Also - we just had a subscriber in the Canadian army posting about their coff
22. 82.▲
    by freese 10y ago

    Thanks for the feedback! We chose the subscription model partly because that allows us to use 1) really high-quality coffee 2) not cut corners in the process 3) Sell it at the lowest possible price to you guys
23. 83.▲
    by freese 10y ago

    Hahaa! Really happy to hear that :) Thanks for the feedback re: one-off.
24. 84.▲
    by freese 10y ago

    Awesome - really happy to hear that! I use it every morning at home and it's soooo easy.
25. 85.▲
    by freese 10y ago

    I agree with you here. VIA is not bad - it tastes remarkably similar to what you'd get at a Starbucks. I think it's up to everyone to determine whether that's coffee they like or not
26. 86.▲
    by freese 10y ago

    Plane water is really nasty. Even Sudden made it will not taste great. You can mix Sudden with cold water by shaking it in a bottle and that's what I usually do when traveling
27. 87.▲
    by freese 10y ago

    Thanks for the comment! Totally agree with you.
28. 88.▲
    by freese 10y ago

    In normal conditions you can only extract up to ≈30% of the coffee beans mass, ie. no matter how fine you grind and long you brew you'll only get 30%. The rest are insoluble solids: cellulose so basically wood. When the big boys brew t
29. 89.▲
    by freese 10y ago

    Thanks! Kudos to our investor & Chairwoman Caterina Fake - she's the one who came up with it
30. 90.▲
    by freese 10y ago

    We're currently fully focused on the US market. International expansion is definitely in the plans but not for this year. By far the biggest growth for instant coffee is in China.