I doubled the price of my B2B product about a month ago, and the results have been fantastic. Profit has doubled for new accounts, conversions have gone up a b

I doubled the price of my B2B product about a month ago, and the results have been fantastic. Profit has doubled for new accounts, conversions have gone up a bit (I also redid a lot of the marketing site, so I'm sure that has a lot to do with the increased conversions), and no one has publicly complained about the new prices. Anyone who signed up before the change was grandfathered in and will never need to pay more. Lessons learned: When you're building an app for businesses, we usually do a poor job at gauging the economic benefits that we provide to our customers. I ended up talking to a lot of customers, and afterward was able to segment them into groups of "how does Planscope affect the operation of their business and the revenue they collect?" The resulting plans and prices I have now are based on that segmentation, though I think the top two tiers should still be charged more. I also have a book (it was discussed here on HN two days ago), and the first two points of this article about motivation and validation are spot on. While I work on wrapping up this book, I've been getting a handful of email receipts a day from PayPal from prepurchases. Building a new product in a complete vacuum sucks, putting together an announcement list is better, but having people send you actual cash trumps all.