aerosmile

18 ms·

91.
by aerosmile 5y ago
Yep, sorry for the logic brain fart. Updated the parent comment accordingly.
92.
by aerosmile 5y ago
Well said.
93.
by aerosmile 5y ago
Yep: https://www.amazon.com/Google-Leaks-Whistleblowers-Expos%C3%... I'll save you the read. A Google employee downloaded 100k documents from the company-wide available internal wiki, identified all the ones that seeme
94.
by aerosmile 5y ago
That was an incredibly misleading article. If you check the links, you find the following: 1. P&G didn't turn off that spend, it shifted it to other marketing platforms. 2. Chase didn't change its marketing spend, it just conc
95.
by aerosmile 5y ago
This comment is pure gold
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by aerosmile 5y ago
The larger the budget, the more sophisticated the teams and the methodology. Also, more players eager to accuse marketing of poor performance (eg: sales and revenue teams). Not sure where you made that experience, but that marketing team wo
97.
by aerosmile 5y ago
Now I am curious - what are the examples of unprofitable performance marketing campaigns at that scale conducted by public companies?
98.
by aerosmile 5y ago
Rereading the post, I agree it came across as more personal than it should have been. I wish I was able to frame it more as a response to all the people advocating for alternative marketing ideas which frankly never work out. Instead, I bro
99.
by aerosmile 5y ago
Thank you for sharing this. Facebook received a lot of criticism for how they lobbied publicly against iOS14. Their reputation is ruined, and anything they say will always be taking with a cynical afterthought. But as much as it pains me to
100.
by aerosmile 5y ago
It's fair to question credibility, but you have to realize that their results can be compared against 3rd parties, and it would lead to a lot of reputational damage (and also legal risk) to systematically defraud your advertisers. All
101.
by aerosmile 5y ago
Scale brings both, headwinds and tailwinds. The outcome often hinges on how the balance of those two forces plays out. Ecommerce example: every year the CPMs go up and your paid margin goes down. But every year you have a larger email list,
102.
by aerosmile 5y ago
There are bad actors in every field. I would just be careful in using such anecdotes to distract from the overall message, which as you spelled it out in detail seems sound (with perhaps just a note that a 5X ROAS is not bad for most unbran
103.
by aerosmile 5y ago
It would have made the post even longer. But I corrected that in the child post. Hopefully that clarifies it.
104.
by aerosmile 5y ago
You linked to an article that offers no guidance on how to actually do it, which is more indicative of the article itself than of the methodology. One of the vendors in this space has a good amount of content on this topic, which you can fi
105.
by aerosmile 5y ago
- Brian's comments about Airbnb's approach to performance marketing are used to imply that Airbnb's lessons apply to other businesses. Very few businesses - especially those that start from small numbers and need to grow them
106.
by aerosmile 5y ago
I agree with the rant how Google introduced a tax that wouldn't have existed in a world without Google. And, technically speaking, it would have been possible for Google to not charge for that tax (but would you have done that in their
107.
by aerosmile 5y ago
There are so many holes in these arguments that you could drive a truck through it. Which is so infuriating, because a big part of my professional career consisted of watching all of Rand's SEO videos and really appreciating them. I re
108.
by aerosmile 5y ago
Employers won't hold it against you for being against tactics that involve privacy and surveillance issues in general (eg: "I wouldn't want to work at a place that spies on every single Slack message I send to coworkers"
109.
by aerosmile 5y ago
To be fair, very few tech companies would hire someone who starts off by expressing their support for unionization. It's certainly a good "unsubscribe" tactic. For example, if you want to get rid of unwanted Linkedin outreach
110.
by aerosmile 5y ago
You are right - the market has shifted and developers can now work from home, far away from their office, and still get paid great salaries. This may also work for marketers, designers, and few other digital verticals. For the majority of r
111.
by aerosmile 5y ago
I don't know why you're being downvoted. Let's put our political inclinations aside, and just marvel in the long list of contradictions and unintentional negative commentary that someone managed to produce by trying to voice
112.
by aerosmile 5y ago
Edit: sorry for the confusion, "PFM" was meant to say PMF (autocorrected and I didn't notice) - product market fit.
113.
by aerosmile 5y ago
I've followed Ryan's writing over the years, especially since our careers were on a parallel path throughout most of his time as CEO. I've led a company that had a difficult time in achieving a PFM and as such everything else
114.
by aerosmile 5y ago
A founder-friendly term sheet is not necessarily an employee-friendly term sheet, but a founder-unfriendly term sheet is 100% of the time bad for employees as well (low valuations, liquidation preferences, etc). All things being equal, as a
115.
by aerosmile 5y ago
Gotcha, I misunderstood.
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by aerosmile 5y ago
Even at FAANG, not enough people have the seniority for their base salary to turn them into buyers of $10m homes. I appreciate your point that RSUs are different from options, but I still think it's indicative that cash rarely comprise
117.
by aerosmile 5y ago
Some data to back up your argument would really help here. The VC market has never been more founder-friendly, and the amount of VC invested is at an almost all-time high. Additionally, last year was the 3rd highest in the last 20 years for
118.
by aerosmile 5y ago
Because most of the shiny things in SF were paid for with equity. And there are plenty of shiny things in SF. I am not saying you should work for equity, but I think you should realize why the real estate is as expensive in SF as it is. The
119.
by aerosmile 5y ago
That's a straw man argument. If you had an interest of any kind in a company, and someone screwed you, you can sue. In today's environment, companies will settle even if they have a good case, let alone if they are likely to lose.
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by aerosmile 5y ago
Facebook is like a mirror. If you want to learn about yourself, look at your feed. If you see a bunch of political stuff, then it turns out that you had a weakness for political content. If you see a bunch of kittens, then you were overinde

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