The larger the budget, the more sophisticated the teams and the methodology. Also, more players eager to accuse marketing of poor performance (eg: sales and rev

The larger the budget, the more sophisticated the teams and the methodology. Also, more players eager to accuse marketing of poor performance (eg: sales and revenue teams). Not sure where you made that experience, but that marketing team would get fired within a quarter at any large scale company I am familiar with. Large companies are inefficient in many ways, but not in what pays the bills.