Nek_12

4 ms·

1.
by Nek_12 11mo ago
Fair point on the tiny cohort. You're right - 9 users isn't enough to validate an archetype. Marketing strategy: None, really. 99% organic from Play/App Store discovery. Spent $1,300 on ads over 3 years, negligible results. N
2.
by Nek_12 11mo ago
You're right. 10-20 DAU from 35k installs is catastrophic. Of those 10-20 DAU, probably 8-10 are the power users who use it 7/7 days (Level 100+ users, CV <0.5). So yes, sticky users exist but they're <0.1% of installs.
3.
by Nek_12 11mo ago
Actually, database says 10-20 (users who actually complete habits). And mau is 214, based on that metric then. but those are only signed-in users.
4.
by Nek_12 11mo ago
DAU is around 50 (GA4 shows '1-day active users: 50'). MAU is ~3k. So DAU/MAU is 1.7% - users open the app about once every 2 months on average.
5.
by Nek_12 11mo ago
This resonates. I do the same - use free tools, only pay when forced. You nailed it: 'If people aren't upgrading, the free version might be enough.' That's exactly my problem. Level 177 user completes 800+ habits/mo
6.
by Nek_12 11mo ago
Right now, paying for my app DOES make you a sucker - the Level 177 user proves it. She gets full value free. The Kagi model Lee mentioned above would flip this: free tier is limited (50-100 completions/month), heavy users pay to conti
7.
by Nek_12 11mo ago
Just pulled GA4 data. Demographics: - Age: 40% are 18-24, 20% are 25-34 - Gender: 50/50 split (males have 2x longer sessions) - Location: Was mostly US/UK/Russia historically, but had an organic viral spike in Poland (June 25
8.
by Nek_12 11mo ago
Power users like the Level 177 user are getting unlimited value from the core. They complete 800+ habits/month on the free tier. The extras aren't compelling enough to upgrade. Kagi model applied to Respawn would be: free tier get
9.
by Nek_12 11mo ago
This might be it. Free tier includes: habit tracking, ritual creation (no alarms), timers, journaling, basic history. Premium unlocks: alarms, AI chat, infinite history, analytics, extra quest. Power users use alarms + timers heavily accord
10.
by Nek_12 11mo ago
Fair point. Two of my Level 100+ users have zero subscriptions - the free tier works for them. But here's the twist: I DO have paywalls (alarms, AI chat, analytics, infinite history). They just don't care about those features, or
11.
by Nek_12 11mo ago
Built this solo as a side project alongside day job. No external funding, 100% bootstrapped. $45k cash reserves gives me runway, but 3 years with these metrics has me questioning if there's a path forward. Tech stack: Kotlin Multiplatf
12.
My users say they'd cry if my app disappeared. None of them pay
13 points by Nek_12 11mo ago|26 comments