JimOk

3 ms·

1. 1.▲
   by JimOk 7y ago

   Hello trumpetsailor! My former colleagues have been pointing me to multiple fun Encarta threads across social media.:-)
2. 2.▲
   by JimOk 7y ago

   A long time encyclopedia editor (who worked at Britannica, World Book, and Encarta) told me that door to door encyclopedia sales were dying well before Encarta. Due to the rise in two income couples, which radically narrowed the time window
3. 3.▲
   by JimOk 7y ago

   Btw despite the brief lifespan of the product, Encarta gave Microsoft reasonable return on investment. And arguably more importantly, it helped to quickly entrench the Multimedia PC standard, especially in homes. Which helped reduce Cost O
4. 4.▲
   by JimOk 7y ago

   The arrival of good internet search along with the ever increasing pool of web content doomed a curated content approach such as was used by Encarta (which could never aspire to be as broad or deep as the web). I can tell you, based on watc
5. 5.▲
   by JimOk 7y ago

   I think the phase that usurped Ecarta's position had more to do with good quality web search and to a lesser extent the crowdsourcing model of Wikipedia (run by a foundation rather than a for profit mega corporation) than to content o