JPTeasdale

4 ms·

1.
Why Internal Technical Documentation Is Hard(medium.com)
26 points by JPTeasdale 7y ago|2 comments
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by JPTeasdale 10y ago
We just passed 5k in sales on our store today with 2,868 visitors! This is by far our best single day post-Kickstarter and is actually higher than the average funding / day we had through our entire campaign! Thanks so much everyone wh
3.
by JPTeasdale 10y ago
That's a good point, I can switch the FastCompany quote with the boing boing one.
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by JPTeasdale 10y ago
Oh, I'm not trying to make the case that it's impossible. Just that it seems a lot easier than it is. Most people coming out of a Kickstarter wont have several thousand dollars to figure out how to say "This hoodie, created b
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by JPTeasdale 10y ago
Amazon has worse margins than our online store already. The way I see it. We can drop the price, but we still have to market it. It'd be just as much work to market a $5 as it would a $30 game.
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by JPTeasdale 10y ago
Funny you mention that! We have a hidden stocking stuffer deal $40 all in for 3 games. If you mined the comments then you get it too: http://thecontender.us/products/contender-holiday-secret-sur...
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by JPTeasdale 10y ago
Haha, you got it!
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by JPTeasdale 10y ago
We definitely over-reached. You could also call it greed, naiveté, or ignorance. However, I don't think we failed. There were a lot of hard lessons, but it's been over a year of work and we have a small buisiness company that&#x27
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by JPTeasdale 10y ago
Will do.
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by JPTeasdale 10y ago
Yep. You're 100% right. At the time, we didn't know the questions we needed to ask or who to ask them to.
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by JPTeasdale 10y ago
It's been a helluva day, I'm going to update the article in a few days to account for this.
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by JPTeasdale 10y ago
Haha, thank you!
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by JPTeasdale 10y ago
Will do!
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by JPTeasdale 10y ago
Thanks!
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by JPTeasdale 10y ago
Exactly, we're very happy with Kickstarter.
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by JPTeasdale 10y ago
This was my impression as well. But, from our graphs, you can see we didn't have much to work with in terms of advertising budget.
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by JPTeasdale 10y ago
Thanks for the tip. I will look at that.
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by JPTeasdale 10y ago
Hmm. I wonder if people would tune into a GIANT POLITICAL BONFIRE.
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by JPTeasdale 10y ago
Thanks!
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by JPTeasdale 10y ago
Just ran it. For 5,000 games: Destroy: $750 Remove: $2,500 + costs to store it somewhere else. Also, 5,000 games is a lot of games. Like >15 pallets.
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by JPTeasdale 10y ago
It's reach, really. Even if we drop the price, the only people who'd will know about that are the people on our mailing list. Getting picked up on HN really came out of the blue. It's the most people who we've been in fr
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by JPTeasdale 10y ago
Yeah, I know there is a way to do it. I assume most people who are also just coming out of a Kickstarter will have a similar lack of experience with online marketing. I could be more clear about the purpose being to temper expectations.
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by JPTeasdale 10y ago
Oh yeah. I've def click on other people's Facebook ads. It's not a skill that I had and we didn't have the bankroll for me to get good at it.
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by JPTeasdale 10y ago
When you do a promotion on amazon, they also list your game under in that 'Sponsored Products Similar to This One section' . That's where most of the clicks come from.
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by JPTeasdale 10y ago
To be fair to @bbctol, I did add that in after I saw we were #1.
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by JPTeasdale 10y ago
The first game I made, I used AdMagic. A US based company that prints in China. They were a pleasure to work with, and have a lot of experience with Kickstarter companies, but questions went from me -> them -> factory -> them ->
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by JPTeasdale 10y ago
Indeed! And this is what we should have done. However, for producing in the US, the difference in PPU between 5k and 20k units was substantial. We got greedy and thought we'd continue to burn through the units.
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by JPTeasdale 10y ago
I am not. I'm @JohnTeasdale_ <- yes, I was that late to twitter.
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by JPTeasdale 10y ago
Embarrassingly few. Justin and I have a background in team-building, and didn't have any connections in the tabletop space. We also didn't know what questions to ask, even if we knew who to ask them to. Everyone we have talked to
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by JPTeasdale 10y ago
Even giving them away cost's ~$6 per unit to ship them somewhere. We're looking into donating a bunch to schools / libraries / other non-profits.

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