The majority of these "Personalized Media" patents rely on existing integrated media - meaning imagery and audio composed of multiple elements - and the ability

The majority of these "Personalized Media" patents rely on existing integrated media - meaning imagery and audio composed of multiple elements - and the ability to isolate one element, remove or modify it, and/or replace it with something else in a manner that the original media's intent and message is retained, only now it is enhanced for a specific audience. Think product placements that change for every single viewer. Real time rendering, VR/AR and that entire enchilada of media techniques completely sidestep these patents because there is no original media, it's all created and composited on the fly, dynamically for the single specific consumer of the media.