The NPV of Disney selling copies of its early movies is tiny. Ignoring the things like Saludos Amigos, most kids today aren't really that interested in watchin

The NPV of Disney selling copies of its early movies is tiny. Ignoring the things like Saludos Amigos, most kids today aren't really that interested in watching Dumbo. But Disney needs to make sure that if you want to visit Sleeping Beauty's Castle, you need to go to Disneyland. Copyright is a too-broad tool for this, but trade mark doesn't quite cover it.