I agree, put up your pay wall and see who pays. The drawback is it will most likely show that really not very many people are interested enough in their product

I agree, put up your pay wall and see who pays. The drawback is it will most likely show that really not very many people are interested enough in their product to actually pay for it. Meaning their stock prices will reflect the true circulation. I suspect they know this and fear that this move just might be the death nail in their coffin. Time will tell. Instead of digging in their heels and believing they can force their product on the market maybe they should try to iterate.