4 ms·
I get a feeling this is going to become a case study in how not to develop a product. It's looking more and more like Arrington has totally screwed up contract
by ErrantX 17y ago
I get a feeling this is going to become a case study in how not to develop a product.
It's looking more and more like Arrington has totally screwed up contracts, agreements etc. And then it looks like this Fusion Garage CEO has a complete lack of understanding why the CrunchPad was a great name (etc)....
Im willing to bet we never actually see a product - either that or it will bomb.
- maudineormsby 17y agoI'm voting bomb. They claim to have inventory already.
- seiji 17y agoIt looks like they have no marketing or branding experience. Their logo is astonishingly confusing considering their name: https://thejoojoo.com/images/logo.jpg https://thejoojoo.com/images/logo.jpg "Let's call it JooJoo and have the logo read iooioo even though it's supposed to be spelled JuJu![1]" [1]: http://en.wikipedia.org/wiki/Juju http://en.wikipedia.org/wiki/Juju
- arthurk 17y agoAnd notice that the website title is "The Joo Joo". So, is it spelled "JooJoo" or "Joo Joo"?
- nvasilak 17y agoCrunchpad was a far superior name. Unless theyre hoping religious puns bring it more press.
- mattmcknight 17y agoAnd they don't even have joojoo.com How can you pick a gooft name like that and not even own the domain? It's a Korean site...
- elblanco 17y agoThat's what happens when you pick a name at the last minute without doing proper market research. At least it's not called "JooPad".
- sjs382 17y agoI think CrunchPad was a great name, too. But with that said, I think the joojoo logo is pretty slick and makes the brand stronger. :)
- hristov 17y agoCrunch pad was not a good name. The word crunch is a terrible word to put in there. It is related to a website, whose audience is rather specialised and much smaller than the intended audience for the device itself. Also, you do not want to name a general browsing device after a specific website, because people that are actually aware of the website may take it to mean that it is intended to browse that site only. For people that are not aware of the website, the word "crunch" provides connotations of (i) doing numerical computations (ii) working for long hours and (iii) working out, all of which are negative connotations for a device like this. So yes, crunch pad was a terrible name, but I think joojoo is even worse. That will just elicit bad jewish jokes.
- chris100 17y agocrunch pad was a terrible name Actually, it had two huge benefits: a lock-in for early adopters, and it is memorable. Don't discount the second benefit. Once enough early adopters talk about it, the general public will come to remember the name. This is extremely important for a consumer product. (remember the FatBrain naming story).
- pchristensen 17y agoPlease share the FatBrain naming story :)
- jplewicke 17y agoThey used to be called "Computer Literacy", which was so un-memorable that half their customers couldn't remember buying stuff there. http://www.computeractive.co.uk/information-world-review/news/2082251/unbelievable-truth http://www.computeractive.co.uk/information-world-review/new...
- rbanffy 17y agoIt would also, presumably, widen the audience of TC through the name association. Not a bad idea. For TC, at least
- 17y ago