It is hard to pin down the precise motives of a large organization. But Apple is no stranger to embracing the zeitgeist when the mood suits them, e.g. the fast-

It is hard to pin down the precise motives of a large organization. But Apple is no stranger to embracing the zeitgeist when the mood suits them, e.g. the fast-tracking of the Fiore and Charlio Hebdo apps: http://readwrite.com/2015/01/13/apple-app-charlie-hebdo-mark-fiore-cartoons http://readwrite.com/2015/01/13/apple-app-charlie-hebdo-mark...