3 ms·

Consumers Spend 85% of Time on Smartphones in Apps but Only 5 Apps See Heavy Use

18 points by zhuxuefeng1994 11y ago

canttestthis 11y ago
What's the Microsoft/Yahoo app that's seeing so much usage?
- mkagenius 11y ago
  Yahoo app could be weather or finance.
  - georgeecollins 11y ago
    Yahoo has a little news app I love.
  - toomuchtodo 11y ago
    To be fair, Yahoo's iOS weather app is beautiful.
- RickS 11y ago
  Microsoft could be skype
- Encosia 11y ago
  The Outlook mail app on iOS is much better than the default iPhone mail app. I know quite a few folks who are non-MS in every other way, but use Outlook on their iPhones.
mkagenius 11y ago
Should it be a surprise? Since on web too, people spend most of the time on few of their favourite website which is popular or mainstream. Its mathematically also not possible to give lot of time to lot of websites, isnt?
deleted 11y ago
[deleted]
georgeecollins 11y ago
That's a very misleading title. Look at the data: 28% of time is spent in "other" and 24% in "category leading app" (do they mean popular games?). So 85% is spent in five apps but but 52% of the time is spent in some app they can't name. Phones are like PCs in that there are handful of apps everybody uses and then there are apps that not everybody uses (Facebook) but still get a lot of traction: Yahtzee, Waze, Clash of Clans, etc.
soylentcola 11y ago
>Today’s consumers are spending over 85 percent of their time on their smartphones using native applications, >but the majority of their time – 84 percent – is spent using just five non-native apps they’ve installed from the App Store. So...They spend 85% of their time in native apps and 84% of their time in non-native apps from their respective app marketplace? I'm guessing they're using native/non-native in two different ways in the same sentence (native vs web apps and non-native vs "stuff that came installed on their phones". Still kinda confusing. > Those five apps will vary from person to person. For some, their top five could include social media or gaming, while others may spend more time in instant messaging. Is that like saying I spend 84% of my time on my desktop computer running programs that didn't come with the OS but that I typically use just five programs the most? I guess I just assumed that's the norm for a lot of people. I could say that at work, I spend 84% of my time using Firefox, Outlook, Premiere Pro, Photoshop, and Pidgin. For someone else, it could be a different 5 programs. What's the takeaway though? That people spend most of their time using programs that don't come installed with the OS? That we tend to use a handful of programs the most but keep a bunch of others installed for less common tasks? It would seem to me that this has been the norm for computing devices for a while unless I'm missing the point completely.

What's the Microsoft/Yahoo app that's seeing so much usage?

mkagenius 11y ago
Yahoo app could be weather or finance.
- georgeecollins 11y ago
  Yahoo has a little news app I love.
- toomuchtodo 11y ago
  To be fair, Yahoo's iOS weather app is beautiful.
RickS 11y ago
Microsoft could be skype
Encosia 11y ago
The Outlook mail app on iOS is much better than the default iPhone mail app. I know quite a few folks who are non-MS in every other way, but use Outlook on their iPhones.

Should it be a surprise? Since on web too, people spend most of the time on few of their favourite website which is popular or mainstream. Its mathematically also not possible to give lot of time to lot of websites, isnt?

deleted 11y ago

[deleted]

georgeecollins 11y ago

That's a very misleading title. Look at the data: 28% of time is spent in "other" and 24% in "category leading app" (do they mean popular games?). So 85% is spent in five apps but but 52% of the time is spent in some app they can't name. Phones are like PCs in that there are handful of apps everybody uses and then there are apps that not everybody uses (Facebook) but still get a lot of traction: Yahtzee, Waze, Clash of Clans, etc.

soylentcola 11y ago

>Today’s consumers are spending over 85 percent of their time on their smartphones using native applications, >but the majority of their time – 84 percent – is spent using just five non-native apps they’ve installed from the App Store. So...They spend 85% of their time in native apps and 84% of their time in non-native apps from their respective app marketplace? I'm guessing they're using native/non-native in two different ways in the same sentence (native vs web apps and non-native vs "stuff that came installed on their phones". Still kinda confusing. > Those five apps will vary from person to person. For some, their top five could include social media or gaming, while others may spend more time in instant messaging. Is that like saying I spend 84% of my time on my desktop computer running programs that didn't come with the OS but that I typically use just five programs the most? I guess I just assumed that's the norm for a lot of people. I could say that at work, I spend 84% of my time using Firefox, Outlook, Premiere Pro, Photoshop, and Pidgin. For someone else, it could be a different 5 programs. What's the takeaway though? That people spend most of their time using programs that don't come installed with the OS? That we tend to use a handful of programs the most but keep a bunch of others installed for less common tasks? It would seem to me that this has been the norm for computing devices for a while unless I'm missing the point completely.