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I'm guessing that this was just the sort of typical letter that every company with an established brand sends to media whenever they use their trademark in a mo
by drcode 11y ago
I'm guessing that this was just the sort of typical letter that every company with an established brand sends to media whenever they use their trademark in a more generalized context.
It's as if Ars had said "we googled up their website" while showing a picture of them using Bing, or if they had said "We enjoyed some Coke after the demo" and had a picture of them holding a can of Pepsi.
I'm not saying that this letter isn't ridiculous, but just realize what the job of the internal lawyer is at IMAX: Her job is to defend all mainstream attempts to use their brand name out of context, she doesn't seriously expect arstechnica to comply- It's just that people in the past have lost rights to trademarks they failed to defend, so she is pretty much obligated to write these silly letters.
- jobjh797878 11y agoShe is compelled to defend their trademark in order that they can profit off it. Due to her poor judgement, their brand has suffered a miniscule but very real hit. I'd say that's attempting to do hey job, overreaching, and causing more harm than if she had done nothing.
- Dylan16807 11y ago>It's as if Ars had said "we googled up their website" while showing a picture of them using Bing, or if they had said "We enjoyed some Coke after the demo" and had a picture of them holding a can of Pepsi. No, it's not that at all. Ars was making a comparison to actual IMAX, not using it as a generic. "This new pepsi tastes as good as coke"
- Eric_WVGG 11y agoThat’s possible. It’s also possible that this is a deliberate media campaign to try and draw attention away from pervasive rumors that IMAX screen cause #buttcancer