3 ms·

This is just the age-old tension between marketing design standards and product design standards. Apple's marketing materials have all used Myriad Pro since the

This is just the age-old tension between marketing design standards and product design standards. Apple's marketing materials have all used Myriad Pro since the early 2000s (though Apple only recently got around to using a webfont on apple.com), and thus the announcement is produced according to those standards. San Francisco is a UI type family for use in products. Just as Apple has never preferred Lucida Grande or Helvetica for marketing (only using either on the web in the pre-webfont era), this announcement doesn't get set in San Francisco. If Apple has a webfont version of it at all, the only place it would get used is on icloud.com, which is an actual web-based product UI. All that said, this announcement could do with a bit more of the typeface on display than the paltry two letters seen here.

lstamour 11y ago
There's a whole WWDC15 session on the new fonts. Highly recommended. https://developer.apple.com/videos/wwdc/2015/?id=804 https://developer.apple.com/videos/wwdc/2015/?id=804
geofft 11y ago
Yeah, historic Apple advertisements for the Macintosh were in the tall, thin serif Apple Garamond font [1], but the system font for the Macintosh was Chicago, a less-tall-proportioned, heavier sans serif. [1] http://www.newyorker.com/wp-content/uploads/2011/10/mac-ad-1984-crop.jpg http://www.newyorker.com/wp-content/uploads/2011/10/mac-ad-1... I would have appreciated a type sample or maybe some mostly-vapid sketches of a few letterforms, but I didn't really expect the entirety of the text itself to be set in the system font. (I miss Chicago. I kind of want to see a hacked up OS X using Chicago or at least Charcoal as the system font....)
- abrowne 11y ago
  Have you seen https://github.com/dtinth/YosemiteSystemFontPatcher https://github.com/dtinth/YosemiteSystemFontPatcher ?
nthnclrk 11y ago
Rather small correction, but Apple's version of Myriad is actually a variation called Myriad Set, not Myriad Pro.

lstamour 11y ago

There's a whole WWDC15 session on the new fonts. Highly recommended. https://developer.apple.com/videos/wwdc/2015/?id=804 https://developer.apple.com/videos/wwdc/2015/?id=804

geofft 11y ago

Yeah, historic Apple advertisements for the Macintosh were in the tall, thin serif Apple Garamond font [1], but the system font for the Macintosh was Chicago, a less-tall-proportioned, heavier sans serif. [1] http://www.newyorker.com/wp-content/uploads/2011/10/mac-ad-1984-crop.jpg http://www.newyorker.com/wp-content/uploads/2011/10/mac-ad-1... I would have appreciated a type sample or maybe some mostly-vapid sketches of a few letterforms, but I didn't really expect the entirety of the text itself to be set in the system font. (I miss Chicago. I kind of want to see a hacked up OS X using Chicago or at least Charcoal as the system font....)

abrowne 11y ago
Have you seen https://github.com/dtinth/YosemiteSystemFontPatcher https://github.com/dtinth/YosemiteSystemFontPatcher ?

nthnclrk 11y ago

Rather small correction, but Apple's version of Myriad is actually a variation called Myriad Set, not Myriad Pro.