"Their fighting has little to do with helping customers and a lot to do with helping themselves to a bigger slice of the money we all spend to buy computers and

"Their fighting has little to do with helping customers and a lot to do with helping themselves to a bigger slice of the money we all spend to buy computers and surf the Internet." We call this capitalism. A byproduct of trying to make more money than the competition is better products for us. Lyons conclusion that we will end up with devices bloated with ads also makes the assumption that Google won't continue to innovate on advertisement. I'd love to see the day where I don't think of ads as ads, but instead "cool reminders for new products I might enjoy." For example, I go out of my way every day to read Engadget even though it's basically a giant piece of advertising, and I love coming to Hacker News to hear about start ups and services that could benefit me. Lyons seems to have really oversimplified the issue here.