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there's an apocryphal tale that Cadillac sales actually went down in the 1980s when Cadillac lowered prices. I think you always have to be careful not to mix c
by richardburton 17y ago
there's an apocryphal tale that Cadillac sales actually went down in the 1980s when Cadillac lowered prices.
I think you always have to be careful not to mix correlation with causation. The slump in Cadillac sales could have been dure to the poor edonomic times. Black Monday anyone?
- chrischen 17y agoEven if that is a bad example, it's not unbelievable there is the "price" effect.
- sachinag 17y agoCadillac tried to compete with Lexus and Infiniti by lowering prices. Sales nosedived as the price reduction was seen as confirmation that Lexus and Infiniti made better cars. Again, I've heard the story a number of times, but I can't prove it. Also, the 1980s were the height of Cadillac's atrocious badge engineering, where they's just throw different grilles on the same car across all the different makes. I have a better pricing story that I'll be using on my new blog soon.