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Subject lines: Amazon's lessons on discounts and frontloading

• richardburton 17y ago
  "[Incidentally, since the analysis was done, I'm getting more emails from Amazon.co.uk that lead with my name: "Mark Brownlow: Save up to 70% on..."]" Using somebody's name has got to be a pretty smart tactic. I always hear my name in a crowded, noisy bar. Similarly, I always feel that it's my name when I'm reading something with it in.