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Not in the long run. If Google ad customers aren't seeing value for their ad spend, they'll take their dollars elsewhere.
by ISL 11y ago
Not in the long run. If Google ad customers aren't seeing value for their ad spend, they'll take their dollars elsewhere.
- Scoundreller 11y agoI'm not so sure. I always figured the cost per click would drop accordingly. If fraud is 50%, advertisers would only bid 50% for a click/impression, and it would be a wash in the end for the advertiser and Google. I think the real hit is against content creators who aren't able to extract the full value of their work, instead they split the revenue pool with a bunch of adspam sites.
- antsar 11y agoCouldn't Google keep cost-per-click artificially high, benefiting themselves at the expense of advertisers?
- Scoundreller 11y agoI think they're too ethical and just charge whatever their auction system calculates. Google wants advertisers to be sustainable, not bankrupt them as soon as possible.