Adopt an standardized OS would push manufacturers out of business. They don't want to be recognized as another android phone, because then consumers would simp

Adopt an standardized OS would push manufacturers out of business. They don't want to be recognized as another android phone, because then consumers would simply move tho the cheapest capable ( or faster, or better camera) android phone. My thought is that Samsung need that it's phones be seen as a totally ( and worth) product that Moto X. So they can monetize on this perceived value.