4 ms·

It's a concept that's been done before: http://i.imgur.com/wteBl.jpg http://i.imgur.com/wteBl.jpg

by lambda 11y ago

mbrock 11y ago
It's also been done in actual reality. For example, one of Sweden's largest supermarket chain is the consumer co-operative Coop [1]. Their own line of budget private-label products had a very minimal "no-brand" design, though in 1979 they started using the name "Blåvitt", referring to the blue-white colors of the minimal design. I found a picture [2] of some of their products (coffee, detergent, tooth paste, tea, soap, bread, etc). [1]: http://en.wikipedia.org/wiki/Kooperativa_F%C3%B6rbundet http://en.wikipedia.org/wiki/Kooperativa_F%C3%B6rbundet [2]: https://fredrikedin.files.wordpress.com/2009/12/blavitt.jpg https://fredrikedin.files.wordpress.com/2009/12/blavitt.jpg
- jagheterfredrik 11y ago
  Also; starköl[1] (strong beer) [1]: http://cdn.beeradvocate.com/im/beers/22068.jpg http://cdn.beeradvocate.com/im/beers/22068.jpg
  - mbrock 11y ago
    Excellent point! And "Renat brännvin" [1] ("pure booze"), with the distinction of having product ID 1 (one) at the state-owned alcohol monopoly. [1]: http://www.systembolaget.se/ImageVaultFiles/id_9735/cf_4500/2.JPG http://www.systembolaget.se/ImageVaultFiles/id_9735/cf_4500/...
- chestnut-tree 11y ago
  The Japanese retailer Muji also has a no logo or no brand approach to their products. Somewhat ironically, their 'brand' appeal (and company recognition) is due in large part to their minimal, unbranded design.
- ErikHuisman 11y ago
  Euroshopper too https://www.google.nl/search?q=euroshopper&safe=off&client=safari&rls=en&source=lnms&tbm=isch&sa=X&ei=ckVGVYnzFMbLaMy3gYgE&ved=0CAcQ_AUoAQ&biw=2560&bih=1308 https://www.google.nl/search?q=euroshopper&safe=off&client=s...
- ryanbrunner 11y ago
  One of Canada's largest grocery chains has a similar brand, actually named "No Name" http://33.media.tumblr.com/9a00bdd93c236e0b7aa4441318308bbe/tumblr_inline_n5oeam448J1s0wjnu.jpg http://33.media.tumblr.com/9a00bdd93c236e0b7aa4441318308bbe/...

It's a concept that's been done before: http://i.imgur.com/wteBl.jpg http://i.imgur.com/wteBl.jpg

by lambda 11y ago

It's a concept that's been done before: http://i.imgur.com/wteBl.jpg http://i.imgur.com/wteBl.jpg

It's also been done in actual reality. For example, one of Sweden's largest supermarket chain is the consumer co-operative Coop [1]. Their own line of budget private-label products had a very minimal "no-brand" design, though in 1979 they started using the name "Blåvitt", referring to the blue-white colors of the minimal design. I found a picture [2] of some of their products (coffee, detergent, tooth paste, tea, soap, bread, etc). [1]: http://en.wikipedia.org/wiki/Kooperativa_F%C3%B6rbundet http://en.wikipedia.org/wiki/Kooperativa_F%C3%B6rbundet [2]: https://fredrikedin.files.wordpress.com/2009/12/blavitt.jpg https://fredrikedin.files.wordpress.com/2009/12/blavitt.jpg

jagheterfredrik 11y ago
Also; starköl[1] (strong beer) [1]: http://cdn.beeradvocate.com/im/beers/22068.jpg http://cdn.beeradvocate.com/im/beers/22068.jpg
- mbrock 11y ago
  Excellent point! And "Renat brännvin" [1] ("pure booze"), with the distinction of having product ID 1 (one) at the state-owned alcohol monopoly. [1]: http://www.systembolaget.se/ImageVaultFiles/id_9735/cf_4500/2.JPG http://www.systembolaget.se/ImageVaultFiles/id_9735/cf_4500/...
chestnut-tree 11y ago
The Japanese retailer Muji also has a no logo or no brand approach to their products. Somewhat ironically, their 'brand' appeal (and company recognition) is due in large part to their minimal, unbranded design.
ErikHuisman 11y ago
Euroshopper too https://www.google.nl/search?q=euroshopper&safe=off&client=safari&rls=en&source=lnms&tbm=isch&sa=X&ei=ckVGVYnzFMbLaMy3gYgE&ved=0CAcQ_AUoAQ&biw=2560&bih=1308 https://www.google.nl/search?q=euroshopper&safe=off&client=s...
ryanbrunner 11y ago
One of Canada's largest grocery chains has a similar brand, actually named "No Name" http://33.media.tumblr.com/9a00bdd93c236e0b7aa4441318308bbe/tumblr_inline_n5oeam448J1s0wjnu.jpg http://33.media.tumblr.com/9a00bdd93c236e0b7aa4441318308bbe/...