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Ask HN: What are the best product landing pages you've stumbled upon?
- ComNik 11y agoI like this one: http://mochajs.org/ http://mochajs.org/ Gets the job done and stands out amongst todays usual landing pages.
- tetek 11y agoskateableapp.com, I've spent some time on this one, what do you guys think?
- p0nce 11y agoWow, very nice landing pages all around in these comments. Here is my attempt: http://www.auburnsounds.com/products/Psypan.html http://www.auburnsounds.com/products/Psypan.html
- MichaelCrawford 11y agoIf you want an effective landing page, you need an effective "Elevator Pitch". Suppose you just got on an elevator with some guy in an expensive suit with a Rolex watch. Just to be polite he says "What do you do?" You've got until he gets off the elevator to score funding for your company. I've come up with effective elevator pitches in the past but not having such luck with what I'm working on now. :-( If you do have at least an attempt at one, use it for your landing page's meta description as well as the first paragraph after your title element. For the whole thing to show up in the search engines it must be 160 characters or less.
- xcopy 11y agoi think our page http://xcopy.co/ http://xcopy.co/
- aram 11y agoIt looks pretty confusing if the window is smaller. I'd just leave the page if I visited it randomly. Screenshot: http://i.imgur.com/8CpS67L.png http://i.imgur.com/8CpS67L.png Latest stable Chrome @ OSX.
- byoung2 11y agoI'm a fan of simplicity, so https://www.uber.com/ https://www.uber.com/, https://www.dropbox.com/ https://www.dropbox.com/, and https://www.airbnb.com/ https://www.airbnb.com/
- ndrscr 11y agoI like the simplicity of http://getmagicnow.com http://getmagicnow.com, which appeared on HN semi-recently.
- striking 11y agoMagic previously had a serif font (Times?) and it was just a plain 10 digit phone number. The page was actually really off-putting to users [citation needed] until they eventually fixed it. (Yeah, I don't remember the article outlining that it did. But I remember that it did. Magic started off as a kind of hack or whatever.)
- z1mm32m4n 11y agoThere was another service that appeared on HN shortly after this did offering a similar service but for small coding projects. Does anyone remember the name?
- icebraining 11y agoRabbits: https://ilikerabbits.com/ https://ilikerabbits.com/
- evertonfuller 11y agoI think that's dead now. They haven't replied to my emails in weeks. And never charged me for my first project either. Shame.
- xasos 11y agoBig fan of Dropbox's - Very Clean
- 11y ago
- EC1 11y agohttp://stripe.com/connect http://stripe.com/connect
- iamshs 11y agoAbsolutely love Stripe's homepage. It is simple and yet explains everything. Their website as a whole is a benchmark.
- ronilan 11y agohttp://www.facebook.com http://www.facebook.com It has always delivered a clear message: you must have an account to use this service.
- iKenshu 11y agoThis is so true... and clear.
- wodenokoto 11y agoI have always wondered if that page worked cold. That is, someone got convinced to sign up by that page and didn't go there already convinced to sign up.
- Igglyboo 11y agoYes but FB has the advantage of everyone knowing what it is/does. That is very rare, if I didn't know what FB was I would see that page and immediately leave because it tells me nothing about their service. It's great for FB but would be horrible for just about any other product or service.
- nostrademons 11y agoSnapchat is in a similar position: https://www.snapchat.com/ https://www.snapchat.com/ When I look at that, I think "Worst landing page ever...what the hell does it do, why should I bother, and how do I get it?" But then, if I have to ask those questions...I've probably missed the point, and SnapChat would be useless to me. The whole point is for it to spread virally, so a landing page is pointless.
- humanarity 11y agoWhat's FB?
- visakanv 11y agoWhen Facebook started out they didn't say very much about what they did, too: http://stradegyadvertising.com/wp-content/uploads/2014/02/the-facebook-com1.jpg http://stradegyadvertising.com/wp-content/uploads/2014/02/th...
- kvakvs 11y agoAs product landing page is first that user sees on screen, it should give idea what the product is, what it solves, and why would I want it. Till now i haven't seen many good of those.
- teyc 11y agowheniwork.com has a great humorous video
- staunch 11y agoPretty good one http://www.stumbleupon.com/ http://www.stumbleupon.com/
- binceipt 11y agomost simplest : http://getsirclesapp.com http://getsirclesapp.com
- nerdy 11y agoEveryone can save themselves some time and not bother clicking through to this "Test page".
- deleted 11y ago[deleted]
- justhw 11y agohttps://distrokid.com/ https://distrokid.com/ Clear message, clear design, clear call to action and a bonus FAQ and Testimonials all on the home page. There aren't any js/css3 effects for bells and whistles and the site loads fast. Great job Pud.
- MAi32 11y agoOne of my favorites http://rallyapp.io http://rallyapp.io
- dynjo 11y agohttp://slimwiki.com http://slimwiki.com
- brianwillis 11y agoI like these more for their aesthetic properties than for any technical or sales-focussed reason. I really have no idea how well any of these would convert. http://www.getjustlanded.com http://www.getjustlanded.com http://www.firewatchgame.com http://www.firewatchgame.com http://www.kaleidoscopeapp.com http://www.kaleidoscopeapp.com
- fibonachos 11y agoBest use of parallax scrolling I have ever see on firewatchgame.com.
- jastanton 11y agoReally? This is what I'm getting: http://somevid.com/p9A0o8k6aoTGXJmGzPlW http://somevid.com/p9A0o8k6aoTGXJmGzPlW OsX Chrome 42
- hsrada 11y agoThe scrolling is much smoother (and proper) for me. Win 8.1, Firefox.
- tobyhinloopen 11y agoI tried on my macbook + Safari and Chrome; both render perfectly smooth.
- richbradshaw 11y agoAlso Chrome on OSX, scrolling is perfect. Out of interest, because whenever these parallax sites come up a chunk of people have significant problems, what spec is your Mac? The Mac Pro landing page is another example, a lot of people think it's amazing, but I've seen videos of that where it just doesn't work for some people - something weird is going on here as it's clear the designers + front end people aren't seeing such problems with parallax, so why are others, and is it rare or more common than expected?
- bmelton 11y ago
- amirmansour 11y agoAll the product pages from Panic (panic.com) are always a joy. They are simple, clear, and pleasing to the eye. Here is a good example http://www.panic.com/prompt/ http://www.panic.com/prompt/
- bkkb 11y agohttp://tiffzhang.com/startup/ http://tiffzhang.com/startup/
- stockninja 11y agoalmost too good ...
- rokhayakebe 11y agohttp://tiffzhang.com/startup/?s=34367009997 http://tiffzhang.com/startup/?s=34367009997
- deleted 11y ago[deleted]
- emef 11y agohttp://gethelium.com http://gethelium.com
- nerdy 11y agoI'm not a designer but the text sizes for headings, CTAs and the product name feels plain wrong on this page. There also isn't any contrast for action buttons so they're somewhat camouflaged. This leaves the product name and CTAs (probably two of the most important landing page elements) feeling very underwhelming. The page also is not responsive. Why in particular do you like this landing page?
- kull 11y agohttp://www.area301.com/ http://www.area301.com/
- jastanton 11y agoAh they've messed with scrolling :( that's not nice
- ShinyCyril 11y agoThis one breaks navigation gestures on OSX - I really dislike websites which over-ride scrolling behaviour.
- kentf 11y agohttp://mixr.ewakened.com http://mixr.ewakened.com Best LP I've ever designed, 67% conversion rate.
- wingerlang 11y ago> No worries. Check out my favourite video. Maybe you should have some explanation here. I just saw the action buttons and went clicking. When I came to the end I have no idea what anything is. Also, as someone mentioned. It seems like a super niche thing.
- pmtarantino 11y agoI like it, but I think it must be noted that it is one of the Bootstrap templates for landing pages.
- richbradshaw 11y agoTo be fair it's a very niche product - if you find it, then you probably want/need it!
- jamiesonbecker 11y agoI like the 'how it works' diagram that we put right on the front page @ https://Userify.com.. https://Userify.com... (ssh key manager, new version dropping next week). More companies should tell how it works right up front like that even if it's ugly.
- nerdy 11y agoI really like the colors, simplicity, clean feel and clear communication. I'd say it feels a little like a mobile-on-desktop kind of thing. Did you maybe do mobile-first and not follow through completely? A side-by-side graphic and/or intro with a CTA might feel more natural on the desktop. Putting the graphic alongside what you have now might even be enough to make it feel right; something like this (I'm not a designer!): http://i.imgur.com/HJMrEsU.png http://i.imgur.com/HJMrEsU.png
- jamiesonbecker 11y agoThanks :) Yep, you guessed it -- it's kind of a mobile-on-desktop bootstrap sort of thing. (The app itself is responsive as well, even moves the toolbar to bottom of screen.) I think the side-by-side graphic and intro w/ CTA is a great idea. It could even separate into a single column on mobile. and huge thanks for taking the time!! (it's an awesome idea. are you sure you're not a designer?!)
- sinzone 11y agohttp://mashape.com http://mashape.com - few call to actions, lots of empty space. delivered great results for us.
- chamakits 11y agoHey, great landing page, bookmarked it to take a look tomorrow. Consider making a custom one for mobile. After zooming out it still convinced me, but it may turn some people off. Btw, I know it's not a trivial thing to do, and what you have is great. Just would like to have even more people see it :P
- jeff18 11y agoEvery product on Stripe: https://stripe.com/checkout https://stripe.com/checkout https://stripe.com/connect https://stripe.com/connect https://stripe.com/subscriptions https://stripe.com/subscriptions https://stripe.com/bitcoin https://stripe.com/bitcoin
- bjelkeman-again 11y agoIt is interesting how different each one of them are. But it works anyway.
- dorgo 11y agohttps://stripe.com/connect https://stripe.com/connect is heavy on javascript (without javascript you see nothing). Scrolling in firefox is a pain. In chrome I cant even access it (Your connection is not private message with red https)
- tombrossman 11y agoI didn't get the HTTPS error but I did see way too much JS dependency, and that animated background requires an excessive amount of CPU for something I think is unnecessary.
- drew-y 11y agoI Don't think the bitcoin one gives the audience enough control over what they are seeing. It's nice to be able to scroll up and down the page to get a feel of the features. That one you have to sit through an animated sequence. I almost instinctively closed the page.
- RickS 11y agoIt's definitely a divisive technique. I found myself trying to scroll down as well, and when I realized I couldn't, the second wave of animations snapped my attention back to the top, and I said "well, let's see what this is about". I think walkthroughs like that one rely on the "aha" moment. Once they had my attention, it was an impressive, easy to follow, informative mini-tour. It's getting that buy-in that's tough. While I imagine it turns many people off, I also assume that those people have low interest in what the page is about. So in that way, there's a sort of upfront filtration, where the people who aren't very interested get turned off, but the people who are watching intently get a better-than-usual payoff. I'd really like to see the research that went into the page. Stripe's design team is on point, so my guess is that they did their homework.
- cjstewart88 11y agohttp://www.callrail.com http://www.callrail.com - I'm biased, but I really love ours... It was designed by Bruno(https://dribbble.com/brunofelicio https://dribbble.com/brunofelicio) and I built it. In my opinion it'd be perfect if we took the time to make it responsive.
- nerdy 11y agoTotally agree, looks great on PC and it should be relatively easy from a structural perspective to do. You also show a guy on his mobile device in the image (ouch!). You should definitely do it!
- camillomiller 11y agoOn the iPad it's great, while many other responsive sites often look totally dismorphic
- pmtarantino 11y agoI like http://basecamp.com http://basecamp.com (I love the artwork, to be honest), and lately I have found http://getbeagle.co http://getbeagle.co - though its usability could be discussed, I like its aesthetic.
- usaphp 11y agoI don't understand why do so many people like basecamp landing pages, to me it's just overflown with plain text, I don't know it's just me or not but the more text content I see on a landing page - the less desire I have to read it.
- Geee 11y agoThere's great landing pages everywhere nowadays. The better ones have very clear value proposition and examples of how to use the product. A few examples: http://mailchimp.com/ http://mailchimp.com/ https://www.kissmetrics.com/ https://www.kissmetrics.com/ https://www.intercom.io/ https://www.intercom.io/ https://www.heroku.com/ https://www.heroku.com/ https://vwo.com/ https://vwo.com/
- GordyMD 11y agoI really like the Intercom and Mailchimp home pages. Good use of text combined with visuals to quickly and clearly explain the value as soon as you land on the page.
- matthodges 11y agoThanks for the mention, guys. I recently wrote a post about our approach to building landing pages at Intercom. Thought it might be relevant :) https://blog.intercom.io/12-steps-to-creating-landing-pages-that-convert/ https://blog.intercom.io/12-steps-to-creating-landing-pages-...
- Brandrsn 11y agoLoved that article Matt. Especially step 2, THE MESSAGING: CREATE SOME GUIDELINES. After I'd done this exercise, I realised that all our marketing content needs reworking. So what started out as a landing page redesign has transformed into a giant playbook on how do we convert clients needing XYZ job done?, incorporating everything from cold sales emails to online demos. Great read. And your landing pages look sublime.
- matthodges 11y agoThanks mate :)
- BorisMelnik 11y agofor me I am a huge fan of http://www.dropbox.com http://www.dropbox.com I know its kind of mainstream (and not sucking up to YC) but I just love it and always use it as an onboarding example.
- williamle8300 11y agoI'm tooting my own horn, but I think we did a decent job with ours: http://wishbin.co http://wishbin.co
- blowski 11y agoIt looks alright, but it took me quite a while to figure out why they were 'superpowered'. Seems like the main USP is that you get notified of price changes of products in which you are interested, but this is hidden behind scrolling and waiting. I only bothered to wait because I visited through here. Personally, I would add something like "Add products to your Amazon wishlist. We'll tell you when the price changes." underneath "Superpowered wishlists for Amazon".
- levischoen 11y agoScratch-it.com is extremely polished...
- mazumdar 11y agoSurprised that neither of these have been mentioned yet. https://squareup.com/ https://squareup.com/ https://nest.com/ https://nest.com/ I especially love their mobile responsiveness and have modeled our own after them: http://yathletics.com http://yathletics.com
- Kiro 11y agohttp://yathletics.com/ http://yathletics.com/ is not working for me.
- DiabloD3 11y agoThe thin font on Y Athletics used for "A Revolutionary Shirt" and "The Odorless Sock" is too thin to read easily. I suspect they may have not tested on all types of displays. Web developers, no matter what platform you like, ALWAYS test your thin fonts on as many platforms as possible and make sure it is easy to read.
- Pfiffer 11y agoI'm a fan of https://bvckup2.com/ https://bvckup2.com/ Super simple, super clean.
- frakkingcylons 11y agoThe landing page for every Hashicorp product is beautiful, but Terraform's is something special: https://www.terraform.io/ https://www.terraform.io/
- hackerboos 11y agoNice animation. Agree, but all the useful info is below the fold.
- sidcool 11y agohttp://housing.com http://housing.com
- richardbrevig 11y agoIt says "look up" with a carrot symbol over it. I understand that's supposed to be a roof? But I swear the site was telling me to look up to the address bar. Actually waited a few seconds for it to do something I was supposed to be looking at.
- sgustard 11y ago"Caret" but I agree -- it's like I landed on a page that said LOOK BEHIND YOU. Would be rather alarming.
- richardbrevig 11y agoYep. And thanks for the correction.
- Too 11y agoFor properties, http://www.booli.se http://www.booli.se has a very nice landing page. (In swedish, the first field says, "Street city or area", the dropdown says "for sale", the button says "show properties".) They rotate the background picture and always show something very striking, each time i open the page i just get happy by the photo. Not only the landing page is great, browsing around and filtering just works the way you want it to, with great blend of facts, picture and maps.
- sidcool 11y agoNow that you say that, I can relate.
- davemel37 11y agoYou should browse crayon.co for product pages... Http://www.crayon.co/?page-type=products-page
- deleted 11y ago[deleted]
- captn3m0 11y agohttps://houndci.com/ https://houndci.com/
- dwwoelfel 11y agoI like the landing page for Precursor (https://precursorapp.com/home https://precursorapp.com/home) because it shows off the app's collaborative features in the background (only on desktop) and goes straight from landing page to app without even a page refresh. It also has a few fancy animated svg illustrations and a well-done effect when you hover over the main cta.
- aw3c2 11y agoThe animations lag behind scrolling though, if you scroll down, they appear just as they scroll by. In my opinion those "popup" additions to websites are very annoying and as implemented here, detrimental to the site.
- dannykingme 11y agoPrecursor designer here. Thanks for the feedback! You're right about the animations. I'll fix those before we launch this week :)
- huhtenberg 11y agoThe look and feel is very heavily influenced by Google product page design, e.g. https://wallet.google.com/ https://wallet.google.com/
- dwwoelfel 11y agoI don't really see the connection. Care to elaborate?
- huhtenberg 11y agoSectioned layout with thin separator lines, white background, lots of padding. Each section alternating between Header/text and Image blocks on left and right. This is a fairly common layout, but when it's all set in Roboto - Google's primary body font that they developed for the branding purposes - it starts to look like an "over-influence". Except Google's version is more refined and doesn't assume everyone has a 24" monitor.
- stevewilhelm 11y agoIs Caltrain F*d today? [1] http://iscaltrainfucked.com/ http://iscaltrainfucked.com/
- chrisCREX 11y agoI really enjoy https://readme.io https://readme.io and https://pexe.so https://pexe.so
- Tiksi 11y agoIt probably won't get much love ( I hated the "landing page" while making it ), but http://paste.click/ http://paste.click/ It was really just to put something in on the domain root. Only a couple people actually use paste.click, and it was written just for my own use initially, but people asked wtf it was every time I linked to something on it so it got a "landing page". I didn't put all too much thought into it, but after I pushed it live I realized that it's everything I want in a landing page. It describes what it is, has some examples, and that's about it. No marketing speak or buzzwords. Now, obviously its not a product or anything, and I don't intend to market it or care about who uses it, which gives me some leeway, plus there's not all too much to say about it, but I wish more landing pages had a similar feel.
- diggan 11y agoWow, can't say I like the landing page too much, but it does gets the features across, which many other landings pages fail. I like it that it's very simple. With that said, the service is also killer, if you're interested, I wrote some shorthands (aliases/functions) that you (or any user of the service) might have for, check it out: https://coderwall.com/p/l-7kqg/dead-simple-pastbin-service-for-programmers-pipe-terminal-commands-use-files-images-etc https://coderwall.com/p/l-7kqg/dead-simple-pastbin-service-f...
- Tiksi 11y agoGlad to hear you like it! My idea was to have something very composable and "unix-y", I'm happy to see people using it like that. I have a a very similar function in my .zshrc ( http://paste.click/s/bGGcnq http://paste.click/s/bGGcnq ) rolled into a single function, though xsel is probably less portable/supported than pbcopy now that I think about it. The last two examples I have bound to Super + S and Super + V, but unfortunately there's no portable and simple way to do that, so I left the config for it out. ( For awesome wm if anyone is curious http://paste.click/s/xydBVJ http://paste.click/s/xydBVJ )
- Agrosis 11y agoWhoa, that's super simple as opposed to a lot of the other pasting sites! I'm using this now!
- beNjiox 11y agohttps://baremetrics.com/ https://baremetrics.com/ has a very nice LP and the product UI by itself is awesome too https://demo.baremetrics.com/ https://demo.baremetrics.com/.
- lovamova 11y agohttps://sublevel.net https://sublevel.net is pretty nice.
- kitbrennan 11y agoLooking at that page I have no idea what they do. It's taking the 'vague' landing page to the extreme in a very annoying way.
- DiabloD3 11y agoI agree, I have absolutely no clue what they do. They mention Twitter, but don't seem to be a Twitter competitor.
- mparramon 11y agoI like the Ztory one, but I think it should state more about the product: https://www.ztory.com/en https://www.ztory.com/en
- huhtenberg 11y agoLarge collection of landing pages in one place - http://land-book.com/ http://land-book.com/ (Though they all seem be very similar stylistically. Clearly a selection bias on part of the site owners.)
- pdeva1 11y agohttps://dripstat.com/ https://dripstat.com/
- patkai 11y agohttps://userium.com https://userium.com
- userium 11y agoI tried to make Userium very simple, on the landing page you immediately see the checklist. Once you register, you get your own subdomain and can edit that checklist.
- afshinmeh 11y agoWhat about Floatalk's landing page? http://floatalk.com http://floatalk.com
- eliekh 11y agohttps://www.woopra.com https://www.woopra.com
- eliekh 11y agohttps://www.woopra.com https://www.woopra.com
- art-of-code 11y agohttp://www.apple.com/mac-pro/ http://www.apple.com/mac-pro/
- mcjiggerlog 11y agoThe scroll-jacking is infuriating
- benihana 11y agoI'm on my Windows desktop PC with a gaming mouse and I absolutely agree. On my MBP with the glorious trackpad, the scrolling is beautiful.
- blowski 11y agoThey really know their target market. People who would consider buying one are probably on high spec machines with big monitors, and really motivated by amazing design. It's also not an impulse buy, so call to action doesn't need to be so strong. Plus it's Apple, so need to do any "We are Apple, a computer manufacturer based in..." type stuff. If the average app-maker did landing pages like this, conversion rates would be appalling.
- art-of-code 11y agoOh yeah, look at that tiny Buy Now button. lol. Probably more appropriate for a detailed description or product specification page not a landing one. But its still a beauty nonetheless.
- rch 11y agoI love how the first stats under 'tech specs' are height, diameter, and weight.
- vedicrishi 11y agoyou can also checkout- http://www.vedicrishi.in/free-horoscope/ http://www.vedicrishi.in/free-horoscope/ ... i am biased ..but looks clean
- GordyMD 11y agoOne of my favourites is Kano. Incredible use of parallax. Disclaimer: My co-founder made it. http://www.kano.me/ http://www.kano.me/
- blowski 11y agoMany of the responses are based purely on aesthetics, without taking context into account. What's the goal of the landing page? Who's the firm behind it? What type of product are they advertising? In general, when I arrive on a landing page, I'm thinking: * What does your product do? * Why would I want to get it? * How do I get it? Sometimes, I already know the answers to one or more of those questions when I arrive. In the case of Apple's Macbook Pro page (http://www.apple.com/mac-pro/ http://www.apple.com/mac-pro/) I already know the answers to all three questions, so it's about generating desire when I look at it. In the case of Stripe, I want to know why I would use it over Paypal or building my own Gateway. In the case of http://www.getjustlanded.com/ http://www.getjustlanded.com/, I need all of the answers when hitting the landing page (and it does a good job of answering them).
- anacleto 11y ago[Full disclosure] I made this one: http://nappee.com/ http://nappee.com/ I'd be happy to ask you a feedback.
- atmosx 11y agoDoes your nickname come from Merlin's Owl (Italian translation) of Walt Disney's "Sword in the Stone" movie? :-)
- anacleto 11y agoLOL. You nailed it. Really nice catch.
- fmsf 11y agoFeedback: Ascetically looks good, but it's really slow to load. I took my time to read the first part, and then I scrolled down. When I reached to the bottom the big image was still loading. I'm on a 30Mbps without anything chocking my traffic (that I am aware of). Geo: I'm in Portugal
- anacleto 11y agoThanks. Really helpful.
- visakanv 11y agoSome of my favorites: http://bellroy.com/slim-your-wallet/ http://bellroy.com/slim-your-wallet/ https://www.leesa.com/ https://www.leesa.com/ http://www.fiftythree.com/pencil/ http://www.fiftythree.com/pencil/ Stuff I use or have used: https://www.hipchat.com/ https://www.hipchat.com/ http://mailchimp.com/features/ http://mailchimp.com/features/ https://evernote.com/ https://evernote.com/ https://telegram.org/ https://telegram.org/ I realize that I'm likeliest to signup for something if somebody I trust tells me that it's worth a shot, and/or if it's really easy to get started and tinker around.
- ziguli1 11y agoTotally agree. My vote for: https://www.airbnb.com/ https://www.airbnb.com/ https://www.dropbox.com/ https://www.dropbox.com/ https://evernote.com/ https://evernote.com/ http://www.fiftythree.com/pencil/ http://www.fiftythree.com/pencil/ https://www.nest.com https://www.nest.com http://www.getqardio.com/qardioarm-blood-pressure-monitor-iphone-android/ http://www.getqardio.com/qardioarm-blood-pressure-monitor-ip... http://www.invisionapp.com/ http://www.invisionapp.com/
- drik 11y agoWhy is telegram.org a good landing page? "taking back our right to privacy" ok, but what is it?! I have no idea...
- kaolinite 11y agoDoes anyone have any feedback for my two sites? http://pleasant.io/ http://pleasant.io/ and http://into.technology/ http://into.technology/ Have tried to make them as clear as possible but it's harder than I first thought.
- uptown 11y agoThey're both pretty text-heavy. See if you can make the text more-concise and leave the detailed description to sub-pages once you've captured the visitor's interest.
- kaolinite 11y agoThat's a very good point, will try and work on that next week. Thanks.
- duncanawoods 11y agoThe quantity of text make them a little hard to digest but they both have an appealing character to me. They communicate a sense of integrity and honesty. It might be the Britishness :) I would actually be a bit sad if a more conventionally glib landing page converts better. I wouldn't sign up to into.technology unseen. If the landing page previewed the current issue e.g. list of topics, and the selection demonstrated excellent curation then I might. I would bounce from pleasant very quickly because its unclear what differentiates it in the crowded metrics space. My lazy assumption would be that its a bit player not worth investigating, better to stick to the market leaders. Does Pleasant have any unique strengths you can make its primary focus? For example, the box "People, not IP addresses" intrigues me. I have worked with sites that may only have 5 users but they are the whole business and paying enterprise figures for the service. If your niche was "analytics for when you serve VIPs not crowds" or something, it would get me quite excited and I'd immediately be thinking of cases where this might be a better fit than the alternatives.
- kaolinite 11y agoFirst of all, thanks for taking the time to write all of that. Really helpful. I'm going to go through all of the copy and trim it down a bit, you're not the first to say that there's a bit too much. Thanks for saying that it communicates integrity, etc - I'm trying to build a good company (products made with care, giving money to charity, pricing fairly and helping other businesses, etc), so that's really great to hear. > If the landing page previewed the current issue e.g. list of topics, and the selection demonstrated excellent curation then I might. Good idea, I'll add a link to the latest issue on the homepage of into.technology. > Does Pleasant have any unique strengths you can make its primary focus? Pleasant is a tricky one, it took me a while to try and describe even to myself why it's different (really not a good start when building a business, I know). There are two main features. The first is the simplicity. I'm aiming to get people using Pleasant as little as possible: you login, you immediately see statistics relative to previous days/weeks/months and can get an idea as to whether things are trending up or down. If you need more info, there are more in depth pages, auto-generated user reports, etc. I've found that even Google Analytics is very complicated - I'm hoping there's a demand for a simple, cheap analytics service. The other feature is the user identification. You can add a few meta tags / form attributes onto your site and users that have identified themselves (i.e. logged in, signed up for a newsletter, etc) will show up in your analytics, along with their gravatar, etc. I think I need to emphasise this feature a bit more. > If your niche was "analytics for when you serve VIPs not crowds" or something... Interesting idea. I'm currently targeting regular people, small business owners, etc - people who don't need the power of a full on analytics service. But you might be right that this could be worth investigating. I'll give that some thought.
- oracle2025 11y agoObsessing about the design of a landing page is like obsessing about the floor layout of a retail space. Sure, it might be interesting and eventually pleasing to look at, but in the end it is like obsessing about the manufacturer of a specific Coin-Slot-Component of an Arcade-Machine. And that means it only makes you happy, if happiness is the sound that coins make in your purse. And that is a quite boring and limited outlook on happiness in my opinion.
- subverting 11y agoSo true. I usually waste way too much energy on this type of thing. And the thing is, the most harmful thing about it is it will never be complete, never be good enough. You'll look at something neat and you'll want to copy it, you'll want to change your layout and at the end of the day that's just a huge waste of time. I struggle with it and It's a really bad thing.
- gingerlime 11y agoWe're a very small bootstrapped team, building a niche product to help learning anatomy, but our homepage seems to convert pretty well and we always love to try out new ideas. https://www.kenhub.com https://www.kenhub.com Keen to get more feedback / critique or ideas we could A/B test.
- mikkom 11y agoIt seems that quite many people have "stumbled" on their own landing pages.
- brweber2 11y agoWe have the opposite concern... is our product landing page good enough? https://www.demoit.io https://www.demoit.io We'd love any feedback on ways to improve it. Humbly, info@demoit.io
- bshimmin 11y agoIt does a terrific job of explaining what the product is and who would use it (and this does, I think, seem like a useful service). Aesthetically, it's not that great. The big checklist is generally a bit ugly (especially the roll-overs), the hero image just doesn't work on any level for me, and the pricing panel looks like it used to have some siblings at different price points (like everyone else has, for better or for worse) but has now sadly become an only child. Also, the video should really be a video, rather than just audio. If you get some traction and start making a few bucks, hire a good designer to take this to the next level.
- brweber2 11y agoThanks for taking the time to provide some constructive feedback. We've been dog fooding it and finding it really useful, but we just launched and are still working on getting the word out. We'll see what incremental changes we can make until we can bring on a top notch designer. Thanks again!
- tlogan 11y agoExcellent landing page: it explains exactly what it does. Comments: - try to make your case above the fold: "zip, click, demoed!" and picture does not convey any information. - fix some "beautifications" issues (checks are ugly, etc.) - make it "bare": that will also convey how easy your product is - add demo
- brweber2 11y agoIt definitely sounds like we have some more work to do (we knew that) but thank you so much for your feedback!
- arawind 11y agohttps://www.digitalocean.com/ https://www.digitalocean.com/ - simple, interactive and calls for action
- butwhy 11y agohttp://teslamotors.com http://teslamotors.com
- ComputerGuru 11y agoI really liked the older version of the BinaryAge/TotalFinder landing page. It's changed a bit now, still nice: http://totalfinder.binaryage.com/ http://totalfinder.binaryage.com/
- kingmanaz 11y agoIf the product is an article, this: http://justinjackson.ca/words.html http://justinjackson.ca/words.html
- visakanv 11y agoReminds me of http://motherfuckingwebsite.com http://motherfuckingwebsite.com
- vojant 11y agoNetflix.com - It shows exactly what you buying, renders fast without fancy javascript animation.
- feisuzhu 11y agohttp://browser.qq.com/mac/index.html http://browser.qq.com/mac/index.html http://browser.qq.com/index_m_7.0.html http://browser.qq.com/index_m_7.0.html Use mouse wheel
- Lukeas14 11y agoJust started doing some conversion testing on our pre-launch landing page and would love to hear what HN thinks: http://shadenut.com http://shadenut.com So far we we seem to getting many more newsletter signups with a simple one line message as opposed to a full list of features and benefits. Although results are also dependent on the source of traffic.
- davemel37 11y agoMaybe this resonates with "car guys" but I have no idea what you do or why I should join/contribute from the landing page. You seem to be asking for something but not explaining why I or your users should Give you the data you want. If this page is getting lots of signups...I would guess many of them are signing up because they want answers to those questions...but might have no interest in converting into users... I would be wary of opt ins that come looking for something unspecififed because many will immediately be disappointed when they don't find the answers on the other side of the opt in form.
- Lukeas14 11y agoGood points. The target market is specific to people who work on cars, whether it's their own or professionally. This assumes a certain level of knowledge about the subject and possibly a realization about how the product would help them. We could certainly do a better job of explaining the user benefits to a more general market.
- davemel37 11y agoIn general it's a mistake to assume your audience understands something about your product that you think is obvious or intuitive...even if most car guys do understand the value proposition...why exclude the rest of the market?
- encoderer 11y agoFirst, congrats on getting it up there. Your use of space here is peculiar to me. Traditionally your eye tracks to upper-left, where you have your logo, but there is nothing else there. Your eyes trace right and down from it, and there is just nothing else to look at. The next thing my eye catches is the social buttons top-right. Good design leads your eye to your CTA. You're giving as much space to some stock-photography hand as you are to the screenshot of your app. I get the "right hand man" metaphor but users don't care how clever you are. The primary call to action is actually below the fold on my 15" macbook pro. You could walk away from that site thinking the social links were the point of the page given their prominence. Your headline "a car guys right hand man" doesn't actually tell me what your product is. Few people will want to join a "beta program". You specifically ask for help but you're really making clear what the value prop is aside from "shaping the community" which is not something most users will care about. Finally, I would encourage you to put in the sweat equity to gather enough data to make the product usable. People aren't going to come in and do all that work for you, they will open the app, search for the car they're interested in, and never come back if it's not there. So you could do something like have all the data for recent model years, or specific makes, etc. Gathering that data is a schlep and THAT is your value proposition.
- murugu2012 11y agofreshdesk.com
- murugu2012 11y agoImpressive http://freshdesk.com/ http://freshdesk.com/
- julianozen 11y agoCheck out http://www.useronboard.com/ http://www.useronboard.com/ This guy has tons of really great UI break downs of popular sites as well as great tips and checklists for your own use
- jplahn 11y agohttp://paperjs.org/ http://paperjs.org/
- shovel 11y agohttp://letterlist.com http://letterlist.com Disclosure - I created and own this site. But it's worth listing here because I know that it performs extremely well (conversions typically above 50%). I'm obsessed with simplicity the design is really the natural conclusion of minimalism, i.e. virtually no design, nothing superfluous and a simple CTA.
- _abattoir 11y agoSimple? I'm no Puritan, but I'm hesitant about clicking a button that starts with the word "sex". I'm not used to professional high-quality services resorting to ... well, it's not vulgarity, but sex is sort of a traditionally taboo topic. So in spite of how good your product my be, here I am thinking it's more likely to suck because you broke this unspoken rule. But maybe that's just me. The words are simple, but the choice to include the risky language is not 'simple', in that it's risky/innovative/uncomfortable/attention-grabbing (depending on viewer's perception). I guess a good word is 'unusual'.
- shovel 11y agoGreat perspective and a fair point. Thanks for the feedback. I recall that just before I published the site, I decided to change the CTA from the boring placeholder I had to something more playful and human. It was the first thing that came to mind It just seemed like a fun idea. It worked so I kept it. Reading your comment, I'm tempted to try something more conventional but it's too easy to be skewed by responding to a single data point. It's edgy so it's bound to be polarising (I've also received positive feedback on the very same text). I might run a split-test to get some data on it.
- _abattoir 11y agoYeah, I didn't want to give negative feedback per se, but I wanted to share my gut reaction with you because those are just as valuable as thought-out opinions w/r/t conversions. I admire the boldness and as a Linguistics major I can confirm the craziness of the word, re: standing out, is way more valuable than any imagined revulsion that I may be assuming. Best of luck.
- barnacs 11y agoHonestly, most of these trendy landing pages look the same to me. I have to scroll/click to get any information other than a generic, marketing heavy one-sentence description, while most of the space on my screen is wasted. Something off the top of my head for comparison: http://www.ultravps.eu/en/ http://www.ultravps.eu/en/ From this page, I know immediately what they're offering, for how much, why choose them, who they are, how to reach them AND they still have room for fancy images and useless marketing stuff (testimonials). And I didn't even have to scroll or click anything.
- tlogan 11y agoI 100% agree. The landing page is elevator pitch: explain which problem you solve, how you solve it, some reason to believe, and call for action. And use terminology used by target market.
- egfx 11y agoHow about this chrome extension landing page? The page is simple, the message is pretty clear and the service is useful. http://2fb.me http://2fb.me
- milankragujevic 11y agoAnybody have comments for mine? http://whitecitydesign.com/ http://whitecitydesign.com/
- BillyParadise 11y agoSomeone mentioned the Mac Pro page, which is nice and all, but for a parallax landing page, https://www.apple.com/ca/imac-with-retina/ https://www.apple.com/ca/imac-with-retina/ did it for me. It really gets the point of the extra resolution across in a dramatic way.
- M165437 11y agohttp://rbenv.org/ http://rbenv.org/
- anuaitt 11y agohttps://grexit.com/ https://grexit.com/ - most simple and gets the point across.
- fuzzyalej 11y agohttp://redradix.com http://redradix.com is pretty neat
- jreed91 11y agoStill my favorite: https://carousel.dropbox.com/ https://carousel.dropbox.com/
- tiagomatos 11y agoWe just revamped (today) https://jumpseller.com https://jumpseller.com homepage.