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"People are more likely to build a collection of something once they possess two of them." Really? Did they spend a lot of time studying that?
by whoiskevin 12y ago
"People are more likely to build a collection of something once they possess two of them."
Really? Did they spend a lot of time studying that?
- icebraining 12y agoResearch isn't just about finding new and unintuitive effects, its also about scientifically confirming and measuring what we know - or think we know - intuitively.
- burnte 12y agoAfter reading that, through a great deal of time and effort I discovered the corollary to that, which is people who own a first item are 50% more likely to acquire a second item.
- coldtea 12y agoWhy, did you knew beforehand what the most common "tipping point" was for collecting stuff? If anything, 2 is quite surprising.
- jldugger 12y agoThink of the flip side: you have two of a thing. You have three options: 1. Eliminate one from your possession by selling, gifting or trashing it. 2. Just have two of a thing. 3. Get a third, and call it a collection. The research implies that few people like option 2, and prefer option 3 to option 1.