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That fee covers insurance and other benefits on the card, and with the benefits, you can break even (e.g, I get 2.2% cash back, which offsets the increase the r
by lambdaelite 11y ago
That fee covers insurance and other benefits on the card, and with the benefits, you can break even (e.g, I get 2.2% cash back, which offsets the increase the retailer adds to cover interchange). Are you suggesting people don't want the benefits?
Also, re your OP, Costco sells far more than just groceries.
- amelius 11y agoYes, people typically don't want to buy their products "bundled".
- lambdaelite 11y agoFor cable, yes, but I don't see how "bundling" applies to credit cards. That credit card companies compete on benefits would also seem to argue against your point. AmEx tried doing a piecemeal benefits program on their Zync card, but AFAIK the product uptake was poor and they no longer offer it.