3 ms·

This is admittedly reaching a bit, but: https://pbs.twimg.com/media/CCj9F0gUAAAkio-.jpg:large https://pbs.twimg.com/media/CCj9F0gUAAAkio-.jpg:large In all seri

This is admittedly reaching a bit, but: https://pbs.twimg.com/media/CCj9F0gUAAAkio-.jpg:large https://pbs.twimg.com/media/CCj9F0gUAAAkio-.jpg:large In all seriousness, this could well be Apple essentially approaching Microsoft's original Xbox One strategy from the other end: Expanding from a video-on-demand streaming box into home gaming, along with a foray into live TV. And this is where it really gets interesting: By most accounts, Microsoft largely failed with their one-box-to-rule-them-all living room play because an HDMI pass-through and an IR blaster just weren't an elegant solution. But Apple, with their reported TV deals in the works, could offer the vertically-integrated cable experience Microsoft could only hack together. This could be a very interesting WWDC for the cable industry.

joezydeco 12y ago
Most Apple watchers are pretty much in agreement that an AppleTV refresh is the most likely event at WWDC. The current ATV model was knocked down to $69 a short while ago.
- joeblau 12y ago
  Do you now if there is any speculation as to whether or not the new AppleTV will also serve as the HomeKit hub?
  - seeHawks 12y ago
    Yes. But "it's complicated" http://www.theverge.com/2015/1/8/7510647/first-homekit-devices-confirm-apple-tvs-role-in-home-automation http://www.theverge.com/2015/1/8/7510647/first-homekit-devic...
seeHawks 12y ago
Apple would have to radically change their own TVBox interface as their app model is even more inelegant than XBox for quickly switching and searching channels for viewing content. The AppleTV needs a better controller (Siri is not the answer). The best interface I've seen so far is FanTV https://www.youtube.com/watch?v=IKrowrz8fu4 https://www.youtube.com/watch?v=IKrowrz8fu4