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This makes me wonder: Is it possible that some sites paginate their articles not just to increase ad views, but so that they can measure how much of the article

• jrwoodruff 17y ago
  With tracking software that I've used (omniture site catalyst) you can track the average length of time on spent page, which gives you a really good idea if the article is being read through or not, without pagination
  • pbhjpbhj 17y ago
    Given the vast differences in reading speeds though there's no way to be sure that someone read all the way through a page if it's one page and they spent half an hour there - they might have been looking out the window. Whilst if they clicked through 1-2-3-4 then you can be pretty sure they at least skimmed each page.