4 ms·
It just shows the power of good marketing really. Audiophiles will rant and rave about the poor quality of the headphones, and rightly so. I've not used Beats
by simonswords82 12y ago
It just shows the power of good marketing really.
Audiophiles will rant and rave about the poor quality of the headphones, and rightly so. I've not used Beats but it's pretty obvious from the reviews I've read that Beats headphones are overpriced crap.
However, I don't believe Dre played anybody like a fool. He and his co-founder simply understood that there was a gap in the market for "fashionable" headphones, and so he used his name and connections to make that happen.
It's an incredibly basic approach to launching a new product in an established market and I'm sure many other companies have sold overpriced crap in other industries to a wide consumer base for lots of $$$'s using the same technique.
Edit: Fixed typo
- deleted 12y ago[deleted]
- matwood 12y agoNot really marketing alone. Geeks always seems to miss the form part of form and function. Look at the year of the linux desktop for years on end. Geeks see how much function linux has and think everyone should use it regardless of the form. See the original iPod or the iPhone not having removable batteries. Beats headphones sound okay and often deliver the music the way many of their users want with heavier bass. Beats also makes headphones that have a much nicer form than any others I have seen.