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I really appreciate the comment. If you think about ROI for each individual customer, it's really tough to calculate that in Google Analytics. Say you have a Sa

I really appreciate the comment. If you think about ROI for each individual customer, it's really tough to calculate that in Google Analytics. Say you have a SaaS product and customer X sticks around for 2 months and customer Y spends sticks around for 2 years. Those are two very different returns and certainly not easy or obvious to track in GA. As a consultant, I'm sure you know how much even very sophisticated people struggle with this. I'd guess less than 1% of Google Analytics users know there is a multi-channel funnel view, and even fewer can understand it. That's fair...I should disclose that we have a competing product. Thanks again for the comment.

gk1 12y ago
> As a consultant, I'm sure you know how much even very sophisticated people struggle with this. I'd guess less than 1% of Google Analytics users know there is a multi-channel funnel view, and even fewer can understand it. Yes. GA has lots of downsides, and the steep learning curve is one of them. That's what I mean when I say that having a better interface alone might be a sufficient value prop over GA. If that's your advantage over GA, why not focus on that instead? The strawman argument and AdWords conspiracy are off-putting to someone like me, who is on the lookout for services that can complement what GA is doing.
ssharp 12y ago
Google Analytics is not meant to track individual customers. Of course you're going to struggle getting a tool to do something it wasn't meant to do! This is a job for CRM, not clicksteam.